Freezers are good for many things: preserving food, chilling vodka, storing body parts, and, apparently, cleaning denim. Seriously: sticking your jeans in the freezer for a few days will kill bacteria and alleviate odors while avoiding significant shrinkage (George Costanza would be proud). Stains can’t be frozen out, but this is an interesting technique nonetheless.
I wash my jeans after every wear because I’m kind of a fanatic about squeaky clean jeans, but I might have to give this method a try just out of curiosity. How about you — how do you usually wash your jeans, and how often? [via Crushable]
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Jeans: good. Boots: very good. Jean boots? Wrong. Oh so wrong. [BuzzFeed] Keep reading »
If you have opened a magazine or looked at a billboard anytime in the past few months, you have heard of Levi’s new Curve ID jeans. Last summer, Levi’s launched a new fit system for their denim based on a woman’s body shape, instead of her size. The company performed body scans of 60,000 women around the world and identified three main body types — “slight curve,” “demi curve,” and “bold curve” — which fit 80 percent of women. Exciting news, right? Keep reading »
The outfit in the photo above appears to consist of a shirt and jeans, but, in actuality, it’s Levi’s Double Denim Onesie. This one-piece has a chambray shirt attached to a pair of straight-fit jeans and takes all the guesswork out of getting dressed … for at least one day a week. But wouldn’t it be much easier to get dressed if you simply owned a chambray shirt, which could go with skirts and other pants, and a pair of perfectly fitting jeans, which you could wear with other tops? Not to mention there are much cheaper ways to get the denim-on-denim look of this onesie that costs $194. I love one-pieces and jumpsuits as much as the next person, but the point of those garments is to look like one piece, not the lazy person’s uniform. Would you wear Levi’s denim onesie? [Asos] Keep reading »
While many like to believe that Levi Strauss invented denim as we know it in 1873, it turns out that jeans have a much, much longer history. Historians have known that denim fabric is actually centuries old, but have been murky on details of its regional origin, pointing to Nimes in France or Genoa, Italy. Thanks to a collection of newly discovered paintings that just went on display in Paris, fashion history is becoming clearer. The 17th-century paintings by an anonymous artist (called “Master of the Blue Jeans”) all feature what appears to be denim in very detailed illustration. Art historians were able to figure out that the works came from Northern Italy. On the exhibition, the famed high-fashion denim designer Francois Girbaud said, “This calls into question the entire history we have been telling up until now. And that’s what’s fun.” Neat! [France 24] Keep reading »