These days, starting a denim line seems just about as formulaic as making a Duncan Hines cake: get some organic cotton, mix in a celeb name, slap on a pricey label, and voilà! That’s not quite the case with Jacob Åström, Tor Rauden Källstigen and Jakob Ohlsson, who decided to go the hard way by starting their jeans line in the least likely of all places—North Korea. According to Fashion Week Daily, the three Swedes “stumbled upon North Korea’s new website, which called for new businesses from battleship building to potato farming.” Random! And yet completely cool that a fashion label would want to really think outside the box and draw inspiration from somewhere totally new. Here’s how they pulled it off. Keep reading »
Breaking news: Tommy Hilfiger is giving his two cents about the amount of jeans a woman needs. “Women only need one pair of jeans — but they must fit,” he told Breaking News. “There are pairs of jeans that are worth spending a lot of money on. Depends on the material. You wear jeans more often than an evening dress or a leather jacket.” Truuuue …
Personally, I have at least four pairs, and I’m not a jeans person at all. I’ll wear jeans maybe three times a month because I live in leggings, dresses, and skirts. But, despite that, I still have a variety of denim, because certain jeans just don’t fit with every occasion. I need my regular skinny jeans for day to day, my dressed-up skinny jeans for evening affairs, a loose pair for relaxed Sunday brunch, and my distressed worn-out pair for when I really feel like being a bum. Sorry, Tommy, one pair just won’t do for me, no matter how nice they may be. Then again, what a brilliant exercise in minimalism. How many pairs of jeans do you have? Could you survive with just one? Keep reading »
“I gained about 8 pounds (which I am totally fine with, BTW), but one thing that is annoying me is the fact that my skinniestjeans simply won’t button anymore. I can get them on and since they have a bit of stretch they look fine on my legs, but no amount of twisting and turning and laying on my back will allow me to button them. Is there anything I can do to get them to fit again. You know, besides losing weight?”–Rebecca
Actually Rebecca, we suspect you’re not all alone out there. A couple of suggestions, after the jump … Keep reading »
President Obama gave fashion critics something to talk about when he displayed a pair of “mom jeans” at a baseball game, Nicolas Sarkozy and his lovely wife Carla both donned denim for a recent trip to Egypt, and the Russian President, Dmitry Medvedev, chose jeans for a dinner date with Obama. Steve Jobs kept his fashion taste simple through the years — a black turtleneck and a pair of Levi’s 501s.
Suddenly, jeans are the new power look. Keep reading »
We’ve opposed it, but tights continue to be viewed as pants by many. And, last spring, jeans fused with leggings to become “jeggings.” Now, exercise apparel company Athleta is trying to sell us on their Bettona Pant, “a yoga pant that thinks it’s a jean.” With a faux fly, rivets at the pockets, and contrast stitching, these pants have jean-like details but are made from a stretchy, sweat-wicking, breathable fabric with an antimicrobial finish. Sorry, but we don’t get it. Why can’t tights just be tights, and leggings just be leggings, and jeans just be jeans, and yoga pants just be yoga pants?! Can we stop combining clothes and trying to give them multiple functions? [Athleta] Keep reading »
INTERIOR, A NIGHT CLUB:
An obviously dorky, wallflower-like girl, Stacey, stands alone awkwardly at the bar. Her ultra-hot friend, Tracy, walks up and joins her, sweaty from the dance floor. The music is blaring.
Stacey: Tracy, you get so many guys. I just don’t know how you do it! I can’t even get a dude to look at me.
Tracy: You know what your problem is, Stacey?
Stacey: I barely fill out an A-cup and become too invested after sex?
Tracy: No. They don’t look at you because they can’t see you. Literally. That’s why I wear these (points to pants), Diesel‘s glow-in-the-dark jeans.
Stacey: Oooh, you’re glowing and you’re not even pregnant!
Tracy: Uh, right. Anyhow, they’re part of the fall 2009 collection, and they’re painted with a special coating which lights up under UV lights. Some of the jeans come with stitching or graphics that show up in the dark. This way, guys can pick me out of a crowd in a dark club.
Stacey: Right on! You glow, girl! [Nitrolicious] Keep reading »
Have you met Miss Miyuki Hatoyama? She’s Japan’s First Lady, and most recently, the recipient of something called the “Best Jeanist Award” (going to guess that got lost in translation), an honor bestowed upon celebrities who … wear jeans. This year, the other winners included some boy bands and TV personalities we’ve never heard of. Yet, for the 66-year-old Hatoyama, this was a big deal. “This is the prize I have long wished to win,” she said. Adding that when she and her husband, Prime Minister Yukio Hatoyama met, the two were both wearing jeans. Aww. Keep reading »
Forever 21 has just released a pair of dark wash, one-percent stretch skinny jeans for $9.50. Yes, $9.50. (I’ve been known to spend more on lunch!) Got to say, they’ve got the right amount of spandex stretch to be flattering, are in a great, go-anywhere wash and, on the model at least, look to be the best length for all the insane heels we’re crushing on these days. What do you think, too good to be true? If anyone hits up Forever 21, I’m begging you to try ‘em on and report back! [Lucky via Racked] Keep reading »
I think we can all agree that we’re so over the $300 price tag that certain denim companies shamelessly attach to plain old jeans. Not that we wouldn’t pay a significant amount of money for the perfect pair of jeans that we’ll wear everyday, but still, it’s cotton people! Those profits must be amazing! That’s why we’re kind of feeling the newish company, Recession Denim, which makes very high-quality jeans that are designed to last a lifetime, which if we’re paying more than $75, is all we’re asking for, ya know? They feature plenty of cuts and styles, but the prices are a little more reasonable. (Personally, we’re loving the new Motorcycle model with sewn-in paneling, $98, in black.) They just started selling at Bloomingdale’s, and check their site for more stores. Keep reading »