This weekend, I saw Morgan Spurlock’s new documentary, “The Greatest Movie Ever Sold.” The concept is simple—fed up with all the advertising around him, Morgan decides to take a critical look at “brand integration” in our everyday lives by making a documentary that is fully-funded by product placement. He shows us every step involved in getting sponsors and one of the points he hits the hardest is that movies and brands have formed a symbiotic relationship—studios make money when sponsors buy into a movie, sponsors get a visibility boost from people seeing the flick, and in turn the sponsors promote said movies not only on their packaging but in their other advertising. It’s a pretty good racket in the end.
So I was pretty interested to see today that the new James Bond flick, “Bond 23,” will be financed by a whopping $45 million worth of product placement. Keep reading »
“I kind of see myself less as the girl riding a broomstick and holding a wand and more as a girl emerging from an explosion, with a gun.”
Victoria’s Secret Angel Rosie Huntington-Whitely on her response to rumors about her being featured in an American version of “Harry Potter.” We’re not surprised that she’d choose Bond over Potter, but we are skeptical of her reasoning. You sure it doesn’t have more to do with the wardrobe than the action, Rosie? Still, she may create a whole new acronym to replace MTA called MTAS: Model-Turned-Action-Star. Oh wait, Milla Jovovich and Rebecca Romijn did that already. [Vogue UK] Keep reading »
Britain’s most famous secret service agent doesn’t prefer blondes. James Bond is way more likely to bed a brunette, according to a group of researchers who set out to determine what traits 007 liked in his women. The researchers assessed the physical traits of 195 female actresses who had spoken or appeared in two or more scenes in each film from “Dr. No” (1962) to “Die Another Day” (2002)—20 films in total. The team contrasted the characteristics of the 98 Bond Girls who ended up in the spy’s arms with the 97 female characters that weren’t so lucky. “Every Bond film has multiple female characters who variously tempt, distract, and assist James in his latest mission,” said team leader Kimberly Neuendorf, a professor at Cleveland University. “At least one ‘Bond girl’ is particularly striking—a woman with an adventurous nature, cunning attributes, strong potential for romantic entanglement with Bond, and a sense of self-assurance, whose name—Pussy Galore, Honey Ryder, or Holly Goodhead, for example—is as provocative as the character she portrays.” Check out the researchers’ unexpected findings after the jump. Keep reading »
“Slumdog Millionaire” thrust Freida Pinto into the spotlight. Since the film was nominated for (and then won) a million awards, she’s attended every major awards show, been scrutinized by the press for her clothing choices, had her relationship with Dev Patel speculated about in the tabloids, and sat in the front row at fashion shows in Milan. What’s next for the Mumbai-born rising star? Possibly a role in the next James Bond film. Rumor has it that Pinto has been asked by the film’s producer to do a screen test with Daniel Craig. Sure, being James Bond’s love interest sounds pretty sexy, but being a Bond girl isn’t everything it’s cracked up to be. After the jump, a look at past Bond girls’ careers, post-007. Keep reading »
We were big ol’ fans of “Casino Royale,” the last Bond flick, and the first starring the delectable Daniel Craig, another Frisky favorite. So when “Quantum of Solace” came out this weekend, we were extremely excited to see if their action-packed “boys” film would rock our chick flick hearts the way “Casino Royale” did. Sadly, it FAILED. After the jump, five reasons why you should save it for your Netflix queue. Keep reading »