How do you say “UGH!” in Italian? Because that’s what the entire country of Italy said when they learned MTV’s “Jersey Shore” would be filming its fourth season in the beautiful and historic city of Florence. The mayor of Florence, Matteo Renzi, has drawn up a list of rules that Ronnie, Snooki, and pals must obey when they begin filming there next month. Because we know that will keep them in line. Keep reading »
La Bella Figura, translated literally means “the beautiful figure.” It can mean many things but for Italians it is a way of life and it means the way one appears and presents oneself in the world. Italians are very protective of La Bella Figura, they guard it with their lives and would do anything to preserve it. It might be hard for us to understand, but in essence Italians take pride in the way they look, not only physically, but also figuratively and most importantly how they look in other people’s eyes. They are obsessed about making the best impression everywhere and at all times. In their minds there is a certain way that one is supposed to behave and act, and if one doesn’t … oh, well then it is a Brutta Figura (ugly figure)!
This way of thinking permeates the essence of the Italian being. No wonder Italians are known for beauty, presentation, quality and luxury. For centuries, they have mastered the art of presenting oneself in the most perfect way possible. Beauty is valued and respected in Italy as one of the venerated assets of the culture. From the art to the architecture and all the way to the perfectly designed dress, the Bella Figura can be found in the style and fashion we love and follow today. Just think about the effort Italian women make every day when they put on their stilettos and walk down the cobblestone street, now that is dedication! Keep reading »
Mamma mia! The cast of “Jersey Shore” is moving to Italy to film season four, presumably so Ronnie can see what the inside of an Italian jail looks like, too. Sources tell TMZ that MTV is already scouting locations in Italy and working to get cast members their visas. Apparently, a dinner with Vinny’s “authentic Italian relatives” is already lined up, too. Get President Obama on the line … this qualifies as an international emergency, right? [TMZ.com] Keep reading »
We hear that Tod’s, the producer of Italian luxury goods, and the Colosseum (yes, as in the) may be teaming up. OK, so not really in the form of a collaboration, but apparently, Diego Della Valle, the company’s CEO, has offered 25 million Euros to Italy to restore the ancient structure. Thankfully, this doesn’t sound like some sneaky branding technique. Says Della Valle: “You won’t find a Tod’s shoe or bag hanging from the Colosseum’s walls. It’s an undertaking with great cultural relevance and that’s enough. We are ambassadors of Italy’s lifestyle and it’s really our duty to give off a strong symbol.”
Still, if the funding went through, it would make Tod’s look rather angelic–as well as up the brand’s cultural cred. [Wall Street Journal] Keep reading »
Being a mayor in Italy has to be fun, now that Prime Minister Silvio Berlusconi has upped the country’s ability to create laws to combat “anti-social behavior.” Take, for example, Mayor Luigi Bobbio of the resort town Castellammare di Stabia. He is doing away with miniskirts, low-cut jeans, sunbathing, swearing, and playing football in public spaces. Breaking any of the aforementioned rules could result in a fine of up to $696. Egads! So I guess he just guaranteed that no cast member of the “Jersey Shore” cast will ever set foot in his town?
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