“What is ‘apps’?” is apparently what shoe designer Christian Louboutin recently asked a reporter. “I’m a very bad technician. Technology, zero.”
While Louboutin might not be so in the loop, his industry cohorts have been rushing to the Apple platform in desperate droves. In the past year, we’ve seen a lot of new iPhone applications from the fashion industry, whether they’re shopping aids from e-commerce sites, entertainment from designers, or style aids. With each new release, there’s a lot of hype that seems to forcefully sell “cool.” Take one of the latest, Gucci‘s “Little Black Book,” which provides the user with oh-so-trendy restaurant suggestions and even a Mark Ronson “beats builder” to make your own tunes. The Wall Street Journal is calling fashion apps the “new must-have accessory.” Really?
Despite the media’s excitement over new fashion apps (and yes, we’re guilty of reporting on this stuff too), we have to ask ourselves if there’s really a market for it? Perhaps once we get to a place where people really are making purchases from their iPhones … but to have something on your phone just to “interact” with a brand? Is it the modern equivalent of posting pretty perfume ads ripped out of magazines on your wall? So, we want to know—do you download style applications? If so, what’s the draw for you? [Wall Street Journal] Keep reading »
Ladies: beware of gentlemen furiously checking their iPhones
with suspiciously thorough knowledge about the early ’90s punk
scene. Pepsico’s energy drink company AMP UP
is hawking a free app that feeds men lines based on a woman’s interests, like whether she’s a “treehugger” or a “goth
.” The Before You Score app proclaims to help dudes demystify 24 “types” of our confounding species, including flattering ones like “cougar
,” “rebound girl,” “princess
” and “out of your league.”
Guys? If you need to consult your iPhone so you can talk to us and/or fake an interest in politics or the environment in order to be interesting, you’re out of our league already. Keep reading »
The whole street style photo trend may not be anything new — think The Sartorialist, Face Hunter and even our own Chic On The Street — but Street-Spotted.com now offers you a somewhat unusual way to get involved. Their new iPhone app, in addition to accessing your phone’s camera for snapping pics of sweet-ass dresses, lets you send said pics straight to Street-Spotted.com. From there, all user submissions (except probably the filthy ones that will inevitably roll in) are displayed in a special section on the site.
We like the interactivity of it all. And the excuse to semi-stalk the well-dressed and pretend it’s not weird. [iTunes]
Keep reading »
Your iPhone just became cooler than you are.
Thanks to AnOther magazine, Gareth Pugh, and Incase, now not only your 3G phone but also your 13” MacBook can be swathed in designer products. Because obviously your Apple products need some fashion love, too. The laptop holder is made from thick PVC, with quilted satin inside. It retails for 76 pounds, which is basically $121; the iPhone case, however, is slightly more affordable at 53 pounds or about $84. Up to you whether your device has been good enough to deserve designer goods.
Head over to shop.anothermag.com this weekend, or if you’re one of the lucky few at Paris Fashion Week, then make sure to stop at Colette to pick up your iPhone’s first Pugh. [Fashionista]
Keep reading »
The recession called, and it apparently took away your iPhone case along with your portfolio. Now you’ll have to settle for Shantytown-chic by housing your mobile in a recycled cardboard box. It even comes with some ghetto personalization from a classic Sharpie marker. Since you probably have a lot of questions about this complicated device, be sure to refer to Case-Mate.com’s thorough list of Q&As: “Q) Is it waterproof? A) No, so don’t put it in the dishwasher”; “Q) Is there a warranty? A) No, it is cardboard after all”; “Q) Will this case make me awesome? A) I think that goes without saying.”
Before you go all boo-hoo-ing about how the recession made you settle for such a sad outfit for your iPhone, remember this: There are far less fortunate people in the world … those who have the iPod Touch. [$0.99, Case-Mate.com] Keep reading »
I’m confused. What does a sportswear line have to do with the stock market? Puma is advertising its new line of bodywear for women with an iPhone app that shows women putting on and taking off Puma-branded clothing … as the DOW rises and falls? Here’s how it works. The Puma Index app — which will get you 20 percent off at Puma if you show it at the store — features three lovely models dressed in varying amounts of Puma gear. When the DOW rises, they put on more clothes; when the DOW falls … and falls … they strip down to reveal the Puma bodywear they have underneath. Oh, and they jump on trampolines. “We’ve seen a lot of branded applications and a lot of them play it too straight down the middle,” Antonio Bertone, Puma’s Chief Marketing Officer, told CNBC. “We thought that if we could do this right and have models take off clothes when the market was going down, this could really work.” So, in theory, app users want the market to crash, right? Because what would ultimately happen if it just kept going lower and lower? “They’ll be in their bra and underwear having a pillow fight.” Check out the video demonstrating how the app works, after the jump … [CNBC] Keep reading »
“What’s great about the iPhone is if you want to know where your ex-girlfriend is at any moment, there’s an app for that!” Check her personal calendar, pester her with “automatic late night calls” every 15 minutes, and “if you need an attorney with a proven record for fighting restraining orders, there’s an app for that!”
It’s clever, but it’s hard to giggle about psychos with restraining orders. What do you think: funny iPhone spoof or stalker-y awkward humor? Keep reading »
Used to be that ladies would store flasks of hooch in their garters. Nowadays, we’re as easily intoxicated by the iPhone, so we have the Thiphone, a leg mount for your gadget. It comes in black, red, or pink, so you can color-coordinate to look extra geeky. Love it! [$29.95, Thiphone.com] Keep reading »
To all of you who have ever engaged in the BlackBerry versus iPhone debate, well, I hate to say it, but BlackBerry-toting owners are laughing today. It appears that the iPhone has a major flaw—it can be hacked via text messages. I know, I know, it’s terrifying. But try to remain calm. Take a deep breath and keep reading. Keep reading »