I’m confused. What does a sportswear line have to do with the stock market? Puma is advertising its new line of bodywear for women with an iPhone app that shows women putting on and taking off Puma-branded clothing … as the DOW rises and falls? Here’s how it works. The Puma Index app — which will get you 20 percent off at Puma if you show it at the store — features three lovely models dressed in varying amounts of Puma gear. When the DOW rises, they put on more clothes; when the DOW falls … and falls … they strip down to reveal the Puma bodywear they have underneath. Oh, and they jump on trampolines. “We’ve seen a lot of branded applications and a lot of them play it too straight down the middle,” Antonio Bertone, Puma’s Chief Marketing Officer, told CNBC. “We thought that if we could do this right and have models take off clothes when the market was going down, this could really work.” So, in theory, app users want the market to crash, right? Because what would ultimately happen if it just kept going lower and lower? “They’ll be in their bra and underwear having a pillow fight.” Check out the video demonstrating how the app works, after the jump … [CNBC] Keep reading »
Tag Archives: iphone
The Girlfriend Keeper: Nothing Says Love Like Automated Texts And Emails To Your Girlfriend
How pissed would you be if the schmoopy text messages your boyfriend sent you every other hour were automated from an iPhone app called the Girlfriend Keeper? Alas, the Girlfriend Keeper is actually a real application and costs only 99 cents at the iTunes store. You should be suspicious if you’re getting charming/creepy texts like, “Your birthday is in 45 days, maybe I’ll get you something blue to match your eyes” or “Did you know we started dating 53 days ago?” (Uh, what guy actually talks like that?)
After the jump, check out some pics of the Girlfriend Keeper app that will seriously depress you regarding the state of modern dating (and datebook-keeping). Keep reading »
Stalk Your Ex-Girlfriend? There’s An App For That!
“What’s great about the iPhone is if you want to know where your ex-girlfriend is at any moment, there’s an app for that!” Check her personal calendar, pester her with “automatic late night calls” every 15 minutes, and “if you need an attorney with a proven record for fighting restraining orders, there’s an app for that!”
It’s clever, but it’s hard to giggle about psychos with restraining orders. What do you think: funny iPhone spoof or stalker-y awkward humor? Keep reading »
Introducing The Thiphone, The Modern Garter
Used to be that ladies would store flasks of hooch in their garters. Nowadays, we’re as easily intoxicated by the iPhone, so we have the Thiphone, a leg mount for your gadget. It comes in black, red, or pink, so you can color-coordinate to look extra geeky. Love it! [$29.95, Thiphone.com] Keep reading »
Watch Out, Hackers Could Take Over Your iPhone!!!
To all of you who have ever engaged in the BlackBerry versus iPhone debate, well, I hate to say it, but BlackBerry-toting owners are laughing today. It appears that the iPhone has a major flaw—it can be hacked via text messages. I know, I know, it’s terrifying. But try to remain calm. Take a deep breath and keep reading. Keep reading »
Karl Lagerfeld’s Tech-Friendly iPhone Gloves
That whole “heart on your sleeve” stuff is so retro. From now on, a new digital-age-appropriate adage: “She wears her iPhone on her hand.” Perhaps this is what Karl Lagerfeld was angling for when these iPhone glove holders showed up in his Fall ’09 runway show. The fingerless, leather gloves feature a ruched strap that allows the wearer to secure a phone to the outside of her hand. It would seem that Apple could be the source of inspiration for a whole new direction in fashion as designers look to incorporate its chic accessories into styling and garments. OK, fine. It’s not like the iTie is about to be the next couture hit, but we’d actually gladly take a chance on Karl’s glove. [Trendhunter.com] Keep reading »
15 iPhone Apps We Could Really Use
What is it with creepy iPhone apps? I thought the vibrator iPhone app was pretty bad, but this, this really takes the cake. Using the microphone, accelerometer, and several other iPhone features, the new application Passion, which is now available in the iPhone App Store, apparently rates people on how they perform in the sack. “All you have to do is start the application, put your iPhone on the bed, in an arm band, or even in your pocket and have intercourse, it is as easy as that. Once you are finished, press the stop button and view your results.” Um, I think I’ll pass, thanks. When are people going to start developing iPhone apps we really want to use? After the jump, 15 iPhone apps I wish someone would create. Keep reading »
Net-A-Porter Launches iPhone App, Your Bank Account Sighs
The economy might still be in the crapper, but that hasn’t stopped luxury retailers from trying to lure shoppers through less traditional means. Recently, Christie’s launched an app to let users browse million-dollar works of art for sale. And now the latest to join the mobile shopping world is Net-a-porter.com, the site full of drool-worthy designer items, some of which cost more than our yearly salaries. Called Net-App, it allows iPhone users to view new additions and make purchases. While that aspect of the application is pretty straightforward, there’s also a neat tool included called ClosetFlow, which allows you to zoom in on images, and flip your phone to see the item from different angles. But is this a good or a bad thing?
Keep reading »
Grindr: The Booty Call iPhone App
My hot friend/man slut, Eric, who gets more booty than a pirate, has made me swear to keep his big gay secret for months. But over the weekend, I got him to tell me everything he knows about the techie version of cruisin’. Or as he put it, “Fine, you can tell the breeders about Grindr.” Yay! Grindr is an iPhone application for those looking for one-night stands. It will show you photos of potential hookups and map out the exact location of men in your neighborhood just looking to get in your pants. Well, not our pants, perse, since it’s “The go-to place for gay, bi, and curious men to meet.” Sigh. On the upside: “Location-based Grindr is FREE, FAST, and FUN.” Sounds promising, no? If Grindr were to cross over to straight users, would you use it? [Grindr]
The Art Lovers’ iPhone App
iPhone users with way bigger bank accounts than me, listen up: Christie’s (the fancy-pants NYC auction house) has a new iPhone app. Apparently, it “allows you to browse over 450 auctions in over 80 categories including all areas of fine and decorative arts, jewelry, photographs, collectibles, wine, and more.” Great news for auction-nuts, but one clarification—you can’t actually place a bid on anything from your phone. (Wouldn’t that be dangerous!? It would take drunk eBaying to a whole new level when a package arrives containing your new Paul Klee original, the painting you have zero recollection buying, even if your Chase account remembers!) But see something you like? Place a call and they’ll raise the paddle for you. [Christie's via Men.style.com] Keep reading »
