Posts tagged "instant gratification"

Lingerie And Bikinis Cause Men To Act Impulsively

When men watch sexy videos or handle lingerie, they seek immediate gratification. "After they touched a bra, men are more likely to be content with a smaller immediate monetary reward," writes Bram Van den Bergh, one of the study's authors. "Prior exposure to sexy stimuli may influence the choice between chocolate cake or fruit for…

By: Catherine Strawn / May 30, 2008