Posts tagged "instant gratification"

Lingerie And Bikinis Cause Men To Act Impulsively

When men watch sexy videos or handle lingerie, they seek immediate gratification. “After they touched a bra, men are more likely to be content with a smaller immediate monetary reward,” writes Bram Van den Bergh, one of the study’s authors. “Prior exposure to sexy stimuli may influence the choice between chocolate cake or fruit for…

Catherine Strawn / May 30, 2008