Tag Archives: inoa

Hair Dye That Doesn’t Make Your Eyes Tear Up

L’Oreal recently invited editors to go check out what they call a “revolution” in haircare: INOA, a new permanent dye that aims to color hair sans ammonia, long revered by colorists as the only way to get serious results. But let’s be honest here; anyone who’s ever suffered the toxic fumes and noticed strawlike hair after a dye job won’t be missing the ingredient much, right? Keep reading »

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