Posts tagged "inoa"

Hair Dye That Doesn’t Make Your Eyes Tear Up

L'Oreal recently invited editors to go check out what they call a "revolution" in haircare: INOA, a new permanent dye that aims to color hair sans ammonia, long revered by colorists as the only way to get serious results. But let's be honest here; anyone who's ever suffered the toxic fumes and noticed strawlike hair…

By: Erin Flaherty / March 12, 2010