Tag Archives: indie designers

The Trend Maker’s Catch-22

When it comes to big retailers like Forever 21 and Urban Outfitters doing what they do best—supplying us with affordable, current trends—it might not actually be the Marcs and Wangs of the world who are really getting screwed. The Wall Street Journal asserts that it’s in fact the lesser-known, indie designers who are suffering in the knock-off war. Giants like American Eagle Outfitters are on the lookout for cute, niche items that could have a mass appeal, and the problem is that indie designers don’t possess the resources to keep up with demand: “Small designers face a particularly large burden; often, they lack deep pockets to chase down versions they find similar, and their brands are so little-known that customers often aren’t aware they’re not buying an original design.” This might explain why we’re seeing so many diffusion lines and capsule collections produced in partner with stores like Target—the smaller guys want to produce a cheaper version of their wares before someone else does and takes all the profit. So what’s to be done? Keep reading »

  • Zergnet: Simply Irresistible

  • HowAboutWe

  • Popular