Your search for the perfect pair of jeans is over! Want to know who makes ‘em? You! indiDenim, a “virtual denim” brand, gives you the power to design your own pair. We aren’t talking about picking dark blue over light; we’re talking details from start to finish. The “design” process is pretty intense and starts with you selecting your ideal fabric (lightweight or thick), rise (high, mid, or low waist), leg, and hem, before delving into other details like belt-loop and stitching.