On Friday we showed you an awesome video of some British folks who put 100 cats in an Ikea
and filmed it for your viewing pleasure. Now, here is the new and improved version: A parody with voice-overs both from the perspective of the creative team (“Let’s do a thing with cats in Ikea. It can be like an artistic metaphor for Iraq.”) and from the cats themselves (“Sooo many lights!”). [YouTube
] Keep reading »
You know, we often joke about how difficult it is to herd cats, but few of us have actually done it. The directors of this new video from Ikea, actually have — and from the looks of it, herding cats is a total pain in the butt. For its newest commercial, Ikea dropped 100 cats into its Wembly, U.K., store after dark and filmed the furry insanity that ensued. [Urlesque
] Keep reading »
In The Girl Who Plays With Fire, the second book in the Stieg Larsson series, off-kilter heroine Lisbeth Salander blows major cash in an Ikea shopping spree (it is Sweden after all). Apartment Therapy has compiled (nearly) all of her purchases into this handy image based on the product details revealed in the book. The only thing we would have done differently is throw in a Billy’s Pan Pizza for fun (even though you can’t buy Lisbeth’s favorite frozen food at Ikea). [Apartment Therapy] Keep reading »
IKEA has helped many young college students and families get their homes furnished on the cheap. It’s also helped us organize our offices, furnish our bedrooms, stock our kitchens and prepare for the real world. IKEA’s catalog is a wonderland of visual inspiration and, for me, little Post-it bookmarks! Oh yeah, they also make great meatballs.
But IKEA — and its loyal fans — probably didn’t expect that the brand would become so popular that it would become the catalyst for a number of websites and businesses. The spawn of IKEA, so to speak. Here are some of my favorite sites and products inspired by the Swedish furniture giant. Read more … Keep reading »