It doesn’t matter how many times I’ve seen “The Shining,” because it manages to scares the bejesus out of me every single time. I watch it every Halloween and force whoever’s with me to join, so I don’t have to be alone when the two little ghost girls show up and ask Danny to play with them. I still half-expect to find “REDRUM” written in lipstick on my bathroom mirror one of these days.
To pay homage to the classic horror flick, IKEA Singapore has used their store as the backdrop for their very own “Shining”-themed ad, just in time for Halloween. The ad is a part of the store’s “Spot & Win” contest, which allows fans to win IKEA gift cards from finding items in their ads, but I’m too busy trying to get over my new fear of stepping foot into any IKEA. No, I would not like to take home an affordable end table and bathroom vanity if they come complete with assembly instructions and the ghosts of several IKEA shoppers (unless those ghosts will put together my furniture, obviously). The ad is great: clever, cute and perfect for the season, but I was taught to always say no to ghost people. ESPECIALLY if they look like my mom and dad.
In China, Ikea has become a hotspot for quality napping. People chill out in the store’s beds and couches, often shoeless, sleeping under the covers or browsing the internet. Store employees don’t seem to be complaining about it and even change the sheets every day, so people come back on the regular as if it were their favorite bar. Most Ikea nappers pay a visit on their lunch break from work, but others leave their nearby houses to relax at the store. I can’t fathom how the endless maze that is that furniture warehouse could be more relaxing than my own home. It sounds like Chinese Ikea stores are just one giant public hangout space, which makes for a much more fun visit than the stress vacuum that accompanies a trek to a US location. I think I’m going to give a nap a try next time I visit the store, just to see what would happen. [Refinery 29]
Navigating your way through IKEA is always an overwhelming experience. Wouldn’t it be nice if there was a way to narrow down the vast selection of products to fit your personal tastes, without even setting foot in the store? Thanks to IKEA Singapore, there is! The company just unveiled a fun Facebook app called The IKEA Zodiac. You type in your birth date and get specific furniture recommendations based on your Chinese Zodiac sign. I’m an Ox, so the app recommended I buy some organizers to control clutter and avoid “ feeling like a bull in china shop in your own home.” Sounds good to me. All in all, it’s a fun way to wade through IKEA’s endless inventory and maybe — maybe — find something you love. [Design Taxi]
The promise of IKEA is affordable furniture that looks expensive. But those of us who have been lured in by the dream of the sparking showroom know the truth: the money you save is not worth the hours of your life lost, trying to assemble those dastardly beds/coffee tables/dressers. One tiny wrench to build an entire bookcase? It’s enough to turn you into a blathering banshee…or have the cops called to your place. Such was the case for a Swedish family who were up until the wee hours of the morning trying to put together some new furniture from IKEA. Keep reading »