Posts tagged "hypercolor"

Will You Buy A Hypercolor Shirt?

Look, I get that the '80s are back -- leggings, acid wash, neon, and cropped tops are everywhere. But hypercolor? Really? American Apparel is selling a thermochromatic jersey T-shirt on its website and our own Erin recently bought one for her boyfriend, who loves it! But, like, wasn't hypercolor this huge technological advancement back i…

By: Amelia McDonell-Parry / September 24, 2009