Tag Archives: hope clothing

We’re Lovefools For Nina Persson’s (Of The Cardigans) Designs

The Cardigans know a thing or two about playing a lot of roles in life. After all, they did once sing: “I’ve been your mother, I’ve been your father … I’ve been your sister, I’ve been your mistress.” Lead singer Nina Persson is adding a new label to her life. She’s collaborated with a Swedish fashion brand called Hope to create a special capsule collection. The pieces are romantic and vintage-inspired, but not over-designed. It would seem Persson, who hadn’t ever thought about dabbling in fashion before, took a restrained but practical approach to the line. She says, “I’m not a designer, so it felt like it would be ridiculous for me to try something complicated, avant-garde. No one wants to see Nina Persson attempting couture, you know? So … we went through my closet, and I pulled out all these things I love but that I’ve always wished were different in some small way … We just merged my favorite things together, that’s it. Not very ambitious.” Keep reading »

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