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The Soapbox: On SXSW’s “Homeless Hotspots” And Trolling For Charity

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BBH, the same ad agency behind Axe body spray’s noxiously viral campaigns, have hit the streets of massive internet partyapocalypse South by Southwest this week – well, actually, they haven’t hit any such streets. But they have outfitted 10 homeless men with 4G wireless devices and T-shirts stating “I Am a Homeless Hotspot.” Internerds struggling for web connectivity are prompted to tip the men $2 for each 15 minutes of access. That’s just enough time to refresh your own Twitter mentions and stew in your own complicity in what now passes for charity. Keep reading »

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