H&M may be raising its prices, but for a reason you’ll actually love. The company is aiming to create better conditions in the factories in which their clothes are made. H&M announced its Fair Living Wage policy last month, saying that “all textile workers should be able to live on their wage.” What a breath of fresh air! Its goal is to give raises to over 850,000 of its workers by 2018. Helena Helmersson, the company’s head of sustainability, said that higher prices “might be a possibility,” though so far there has been no official decision to increase prices. Even if it does, it’s hard to imagine H&M ever becoming so expensive that it loses is standing as one of the most affordable places to shop. A few extra dollars added to the price of my sweater is certainly worth improving a textile worker’s standard of living. Keep reading »
Starting in February of next year, when you bring in a bag of old clothes to H&M, the company will recycle them for you and you’ll be rewarded with a discount voucher to buy some new ones. Pretty cool, right? The clothing exchange discount is part of H&M’s new iCollect recycling program, which aims to reduce the massive amount of waste produced by the clothing industry. Not only is the plan good for the earth, it’s also a smart PR move: you might remember a couple years ago when H&M found itself in hot water after The New York Times revealed the company routinely destroyed unsold clothing–including winter coats and gloves–that would gladly be accepted by shelters and charities. Keep reading »
So H&M just announced that they’ve released a new collection called Fashion Family, a series of coordinated outfits for parents and their kids. But the promotional ads for the collection show a couple of sunglasses-bedecked assholes posing with their equally d-baggy looking children (yes, I just called a couple of kids d-bags). However great the clothes might be, this family isn’t selling it well. But in case you’re still interested in the clothes, the collection launches in stores on October 22.
There was a moment there when I thought Lana Del Rey would be but a blip on our collective cultural radar given that, um, everyone kind of seemed to hate her, but with big-name brands like Mulberry, Jaguar, and H&M backing the controversial songstress, it seems like Lana will have a role in the zeitgeist for the foreseeable future. The real question is no longer, “who is she and what is she doing here,” but rather, “should she really be playing in David Lynch territory?”
Del Rey channels the director’s trademark grim atmosphere in a new video ad spot for H&M borrowed straight from the Lynch repertoire, complete with a rendition of “Blue Velvet.” As one of those really awful fangirls who believes in the sanctity of all things Lynchian, I’m not exactly excited about the homage, but I guess if there’s any pop singer who can do this tricky thing justice, it’s probably going to be Lana Del Rey. She’s kind of creepy, and I’m totally into it. [Spin]
When the term “street style” was first coined, it was the domain of the unstudied, the unstaged, the stylist or editor or blogger wearing an outfit that she had purchased and put together herself. Candid street style at its heart and in its purpose was refreshingly free of the business element that defines much, if not all, of the fashion world — nobody was being paid, sponsored, or otherwise compensated for wearing a certain article by a certain designer or brand. It was natural, honest, and not ruled by celebrity, and it wasn’t about who was wearing what; it was about how they were wearing it, and with what. It was new and inspiring, the idea that any girl could go swanning about a major city in a top from H&M and thrifted pants by Gucci and a vintage hat via her grandmother’s closet and be photographed (provided she be thin and attractive enough to draw the eye, which is of course the vulgar truth of fashion) with a flashy expensive camera by a well-dressed perfect stranger with a business card and a .com web address and find herself immortalized on the web the very next day. Keep reading »