Tag Archives: hasbro

Teen Activist Asks Hasbro To Market Easy-Bake Oven To Both Genders

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When 13-year-old Mckenna Pope asked her 4-year-old brother Gavin what he wanted for Christmas, he answered “a dinosaur and an Easy-Bake Oven.” Best Christmas list ever, right? But Mckenna soon found out that getting him a living, breathing dinosaur would be much less complicated than getting him an Easy-Bake Oven, thanks to the gender-specific way Hasbro markets the popular cooking toy. Boys, it seems, aren’t supposed to want Easy-Bake Ovens.

As Mckenna did more research, she “found it quite appalling that boys are not featured in packaging or promotional materials for Easy Bake Ovens,” and she found the implications even more disturbing: “I feel that this sends a clear message: women cook, men work.” So she decided to do something about it… Keep reading »

6-Year-Old Girl (Board) Gamer Calls Out Hasbro For Gender Inequality

I never played Guess Who? all that much as a child, which might explain why I never realized how imbalanced it is in terms of gender. Or maybe I just wasn’t as perceptive as this six-year-old girl, who not only noticed that there are only five girls compared to 19 boys, but also took the time to write to Hasbro about it. Reads her letter:
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Crave: Updated Clue Board Game

We loved playing Hasbro’s Clue game when we actually had time to play board games, so we’re very excited about the updated version with a modern twist. The murder happens during a soiree at a millionaire mogul’s mansion and you have to determine which guest killed the host. Some weapons have changed — the revolver has been replaced by the more up close and personal barbell. Gone is the old school billiards room for the more luxurious spa. There’s also a new feature called the Intrigue Cards, which add suspense to the game because they can either help you solve the murder faster or result in a second victim. The tabloid-style instructions explain all the weapons, guests and rooms changes, and even the box looks sexier. See if you can figure out which rumors are true and which are hearsay to solve the crime of the century. [$15.99, Hasbro] Keep reading »

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