Women are foregoing pricey salon hair dye jobs, choosing instead to color their hair at home. At home hair color, like red lipstick, is getting a push from the recession. Fifteen percent of 1,000 American women surveyed by a market research firm said now they color at home instead of having it done professionally. Sales of Clairol Root Touch-Up have increased by 20 percent over the last year, according to another survey. Obviously, ladies still want to look good, even if their discretionary income has dwindled. At-home coloring isn’t foolproof and causes some women to quake in their stilettos, but experts say that when used properly, hair dye from a box can yield professional results. Check out seven tips for coloring your hair at home after the jump. [The New York Times] Keep reading »
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