Starting in February of next year, when you bring in a bag of old clothes to H&M, the company will recycle them for you and you’ll be rewarded with a discount voucher to buy some new ones. Pretty cool, right? The clothing exchange discount is part of H&M’s new iCollect recycling program, which aims to reduce the massive amount of waste produced by the clothing industry. Not only is the plan good for the earth, it’s also a smart PR move: you might remember a couple years ago when H&M found itself in hot water after The New York Times revealed the company routinely destroyed unsold clothing–including winter coats and gloves–that would gladly be accepted by shelters and charities. Keep reading »
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So H&M just announced that they’ve released a new collection called Fashion Family, a series of coordinated outfits for parents and their kids. But the promotional ads for the collection show a couple of sunglasses-bedecked assholes posing with their equally d-baggy looking children (yes, I just called a couple of kids d-bags). However great the clothes might be, this family isn’t selling it well. But in case you’re still interested in the clothes, the collection launches in stores on October 22.
There was a moment there when I thought Lana Del Rey would be but a blip on our collective cultural radar given that, um, everyone kind of seemed to hate her, but with big-name brands like Mulberry, Jaguar, and H&M backing the controversial songstress, it seems like Lana will have a role in the zeitgeist for the foreseeable future. The real question is no longer, “who is she and what is she doing here,” but rather, “should she really be playing in David Lynch territory?”
Del Rey channels the director’s trademark grim atmosphere in a new video ad spot for H&M borrowed straight from the Lynch repertoire, complete with a rendition of “Blue Velvet.” As one of those really awful fangirls who believes in the sanctity of all things Lynchian, I’m not exactly excited about the homage, but I guess if there’s any pop singer who can do this tricky thing justice, it’s probably going to be Lana Del Rey. She’s kind of creepy, and I’m totally into it. [Spin]
When the term “street style” was first coined, it was the domain of the unstudied, the unstaged, the stylist or editor or blogger wearing an outfit that she had purchased and put together herself. Candid street style at its heart and in its purpose was refreshingly free of the business element that defines much, if not all, of the fashion world — nobody was being paid, sponsored, or otherwise compensated for wearing a certain article by a certain designer or brand. It was natural, honest, and not ruled by celebrity, and it wasn’t about who was wearing what; it was about how they were wearing it, and with what. It was new and inspiring, the idea that any girl could go swanning about a major city in a top from H&M and thrifted pants by Gucci and a vintage hat via her grandmother’s closet and be photographed (provided she be thin and attractive enough to draw the eye, which is of course the vulgar truth of fashion) with a flashy expensive camera by a well-dressed perfect stranger with a business card and a .com web address and find herself immortalized on the web the very next day. Keep reading »
It was only a matter of time before Vogue Japan editor-at-large and totally OTT fashionista Anna Dello Russo got to put her medal of approval on a line of her own, and it’s only natural that she of the outrageous fascinators and tacky-goes-high fashion opulence would cut her design teeth on — what else? — accessories. We’re pretty sure that Anna’s diehard devotion to kooky couture and right-off-the-runway looks has never led her wayward into a lowly H&M, but what does it matter when her choice to collaborate with the retailer means that we can walk in off the street and snag one of her signature gilded pieces at a reasonable price?
With 50 pieces ranging from $24.95 for pendant earrings to $299 for a formidable pair of thigh-high leather boots, they’re affordable enough that you can follow Anna’s advice to accessorize liberally or play it a little more low-key. But don’t bother to ask yourself what Anna would do — she’d pile ‘em right on, of course. Click through to check out all of the offerings, and do tell us which ones you’ll be fighting for come October 4. We’ll be picking up that peacock fascinator just to say we did. [Racked, photo via WWD]
God love her, Anna dello Russo is in a friggin’ category of her own. The Vogue editor is known for her, um, eccentric hats and fashion show wear, and we love her, in the way that you love your dotty aunt that sometimes forgets to put on pants. She’s designed an accessories collaboration with H&M (though we’re pretty certain ADR’s never set foot in an actual H&M store), and insisted on starring in the promotional video for the line. Titled “Fashion Shower,” ADR gives her 1o-point plan for style domination. Watch and learn.
Boy, are we stoked! H&M just announced that its latest designer collaboration will be with Belgian designer Maison Martin Margiela. Margiela, who along with avant garde designers Ann Demeulemeester and Dries Van Noten made up the Antwerp Six, comes from a more radical place than a lot of H&M’s past collaborators. Margiela is definitely more of a “designer’s designer,” so it’s no surprise that H&M’s creative advisor Margareta van den Bosch is stoked. “Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment“, she said.
Expect the collaboration to launch mid-November, and – Eureka! – will be available online. In the meantime, check out some more of Margiela’s designs after the jump! Keep reading »
H&M made Tanning Mom so proud with their new swimwear ad, which features model Isabeli Fontana flaunting skin the color of coffee beans. The Swedish fast-fashion retailer was forced to apologize Thursday after the campaign in question left doctors, critics, and cancer groups roaring with outrage. The photos are clearly altered — though Fontana, who is of Brazilian descent, is naturally bronzed, the skin tone she’s been given is closer to that of an African-American. It seems like the change was meant to highlight the contrast between the complexion and the brightly-hued bathing suits, but if that’s the case, why wouldn’t they just use a black model? Keep reading »
I’ve always imagined Vogue editor Anna Della Russo — she of the bizarre hats and wild fashion — as a sort of weird banshee lady, sleepily flitting through life going to high fashion events and occasionally enjoying nights out with her band of wacky friends. You know, sort of like fashion’s version of Britney Spears. Anyway, her amazing style sense is now being squeezed and bottled by H&M for a new accessories line. The collection will include jewelry, along with shoes, bags, sunglasses and a travel suitcase. Sign us up, wild woman.