Remember Morgan Spurlock? He’s the documentarian who lived on nothing but Big Macs and other McDonald’s fare for a month to show us the perils of fast food in “Super Size Me.” Well, Morgan is back with a new documentary, “The Greatest Movie Ever Sold,” which is all about the perils of product placement, not only in TV shows and movies but in real life. The big twist—the movie was actually funded by 15 companies who paid to have their products in the doc, despite the irony, including POM Wonderful, who shilled out $1 million for the top billing.
To promote this new movie, Morgan has come up with a pretty unique stunt. For the next 60 days, he has gotten the town of Altoona, Pennyslvania, to change its city name to “Pom Wonderful Presents: The Greatest Movie Ever Sold.” No, like for real. Keep reading »