Everyone knows there’s a bit of a reciprocal trade-off in the fashion world: Designers create clothes to please the magazines, and the magazines feature styles that in turn dictate the trajectory of trends. We might know this implicitly (or, OK, from “The Devil Wears Prada”), but it’s not addressed too often.
Now, Grazia, everybody’s favorite European fashion mag, is bridging the gap between reader/designer/consumer by launching their own clothing collection. Really? Explain the editors: “We spend a lot of time thinking about clothes at Grazia. Even while we’re still attending the catwalk shows, we’re walking around with a wish-list of fashion hits in our heads – the definitive pieces that we’d love to wear for the coming season…So we got to thinking – how would it be if we actually created those pieces?” After the jump, more details and pics from the collection. Keep reading »