Posts tagged "goldieblox"

Amazing New GoldieBlox Ad Takes On Beauty Myths, “1984” Style

Kickass girl-empowering toy company GoldieBlox has released a new ad, and this one features Metric's "Help I'm Alive" while brilliantly mimicking Apple's famous "1984" ad. The ad's goal is to shatter the myth perpetuated by dolls that…
By: Claire Hannum / November 8, 2014

Girl-Powered Toy Company Goldieblox Will Get Its Own Float In The Macy’s Thanksgiving Parade

GoldieBlox, the kickass toy company that encourages young girls to explore engineering and other STEM fields, will have a float in this year's Macy's Thanksgiving Parade. "The Girl-Powered Spinning Machine" float will look like a life-sized GoldieBlox toy and use…
By: Claire Hannum / October 10, 2014

The Beastie Boys Suing GoldieBox Toy Company Of Use Of “Girls”

The Beastie Boys filed a lawsuit yesterday against girls' toy company GoldieBlox for acting with "oppression, fraud and malice" over unauthorized use of the band's song, "Girls," in their popular commercial. The band insisted that they have never wanted to have their music to promote products and would not have approved…
By: Jessica Wakeman / December 11, 2013

Beastie Boys & GoldieBlox Go To Battle Over “Girls” [UPDATED]

Last week, we showed you this new advertisement from the girls toy company GoldieBlox, spoofing the Beastie Boys' song "Girls." Well, the company's use of the song has sparked a legal battle over copyright infringement -- but before you assume that…
By: Amelia McDonell-Parry / November 25, 2013

Beastie Boys’ “Girls” Gets Remade By Little Girls For Kickass Goldie Blox Commercial

We are obsessed with this brilliant commercial by toy company Goldie Blox, which aims to inspire and educate future female engineers. Their goal is to "disrupt the pink aisle," as little girl…
By: Claire Hannum / November 21, 2013

Little Girls Sing About “Disrupting The Pink Aisle” In Toy Stores To The Tune Of “We Are The Champions”

Late last year, Debbie, a woman in the male-dominated field of engineering, became frustrated with what she saw as the link between the gender disparity in her field and the toys children play with. Specifically, that toys which encourage inventiveness are typically marketed towards boys and therefore lead boys to become more interested in subject…
By: Amelia McDonell-Parry / September 30, 2013