goldieblox

News

Kickass girl-empowering toy company GoldieBlox has released a new ad, and this one features Metric’s “Help I’m Alive” while brilliantly mimicking Apple’s famous “1984” ad. The ad’s goal is to shatter the myth perpetuated by dolls that little girls’ worth rests on their looks. To combat it, the company created an action figure for girls. READ MORE »


News

GoldieBlox, the kickass toy company that encourages young girls to explore engineering and other STEM fields, will have a float in this year’s Macy’s Thanksgiving Parade. “The Girl-Powered Spinning Machine” float will look like a life-sized GoldieBlox toy and use “kid power” to make pinwheels, parachutes and other components move. Goldie, the company’s girl inventor mascot,… READ MORE »


Celebs

The Beastie Boys filed a lawsuit yesterday against girls’ toy company GoldieBlox for acting with “oppression, fraud and malice” over unauthorized use of the band’s song, “Girls,” in their popular commercial. The band insisted that they have never wanted to have their music to promote products and would not have approved GoldieBlox doing so. READ MORE »


Entertainment

Last week, we showed you this new advertisement from the girls toy company GoldieBlox, spoofing the Beastie Boys’ song “Girls.” Well, the company’s use of the song has sparked a legal battle over copyright infringement — but before you assume that it’s the Beastie Boys suing GoldieBlox, think again. According to The Hollywood Reporter, while the band… READ MORE »


Entertainment

We are obsessed with this brilliant commercial by toy company Goldie Blox, which aims to inspire and educate future female engineers. Their goal is to “disrupt the pink aisle,” as little girls are interested in lots of cool toys but primarily targeted with princess dresses and pop star dreams. The company’s creator, Debbie Sterling, is… READ MORE »


Entertainment

Late last year, Debbie, a woman in the male-dominated field of engineering, became frustrated with what she saw as the link between the gender disparity in her field and the toys children play with. Specifically, that toys which encourage inventiveness are typically marketed towards boys and therefore lead boys to become more interested in subjects… READ MORE »