Posts tagged "goldieblox"

Amazing New GoldieBlox Ad Takes On Beauty Myths, “1984” Style

Kickass girl-empowering toy company GoldieBlox has released a new ad, and this one features Metric’s “Help I’m Alive” while brilliantly mimicking Apple’s famous “1984” ad. The ad’s goal is to…

Claire Hannum | November 8, 2014 - 3:00 pm

Girl-Powered Toy Company Goldieblox Will Get Its Own Float In The Macy’s Thanksgiving Parade

GoldieBlox, the kickass toy company that encourages young girls to explore engineering and other STEM fields, will have a float in this year’s Macy’s Thanksgiving Parade. “The Girl-Powered Spinning Machine”…

Claire Hannum | October 10, 2014 - 5:00 pm

The Beastie Boys Suing GoldieBox Toy Company Of Use Of “Girls”

The Beastie Boys filed a lawsuit yesterday against girls’ toy company GoldieBlox for acting with “oppression, fraud and malice” over unauthorized use of the band’s song, “Girls,” in their

Jessica Wakeman | December 11, 2013 - 7:30 pm

Beastie Boys & GoldieBlox Go To Battle Over “Girls” [UPDATED]

Last week, we showed you this new advertisement from the girls toy company GoldieBlox, spoofing the Beastie Boys’ song “Girls.” Well, the company’s use of the song has sparked a…

Amelia McDonell-Parry | November 25, 2013 - 10:20 am

Beastie Boys’ “Girls” Gets Remade By Little Girls For Kickass Goldie Blox Commercial

We are obsessed with this brilliant commercial by toy company Goldie Blox, which aims to inspire and educate future female engineers. Their goal is to “disrupt the pink aisle,” as…

Claire Hannum | November 21, 2013 - 4:30 pm

Little Girls Sing About “Disrupting The Pink Aisle” In Toy Stores To The Tune Of “We Are The Champions”

Late last year, Debbie, a woman in the male-dominated field of engineering, became frustrated with what she saw as the link between the gender disparity in her field and the…

Amelia McDonell-Parry | September 30, 2013 - 6:00 pm