Posts tagged "gimmicks"

Today In Gimmicks: The Toilet Paper Dress

You wanted a wedding dress you could wipe your butt with, right? That’s what we imagine Susan Brennan from Orchard Lake, Michigan, must have been thinking, because she’s the winner of the Toilet Paper Wedding Dress Challenge, an annual contest aimed at creating the best wedding confection out of, you guessed it, rolls and roll…

By: Julie Gerstein / July 10, 2011

Want A Smartphone With That? American Eagle To Offer Free Phones

Do you ever shop at American Eagle? (We stopped sometime after we realized we don’t belong to a fictional rugby team.) If you don’t frequent the all-American retailer, you might want to start. Come July 21, AE will be offering free smartphones to customers who “try on the company’s jeans,” says the Wall Street Journal.

By: Leonora Epstein / July 12, 2010