Tag Archives: geren ford

New York Fashion Week: Geren Ford Goes For Jewel Tones For Spring 2009

Geren Lockhart, designer of the Geren Ford collection is having quite a year with her super-hyped Urban Outfitters collection. Lockhart also pulled out of LA Fashion Week, presenting instead last night at New York City’s Bowery Hotel.

The Spring 2009 collection was not much of a variation from the designer’s signature use of silk fabrics, utilitarian details, and simple, flowy shapes. Still, we ogled over the rich, jewel tones in the line. The models, who were presented non-traditionally on pedestals, sported items like floor-length electric blue dresses, pink tanks paired with moss green tiered skirts, and pleated shorts with ruffled tanks. There were also a number suit-like styles — shorts coupled with matching jackets and the like.

We were pretty ecstatic over the goody bag which, among a handful of beauty products and candy, included the collection’s signature silk scarf. It’s decorated with an abstract design that we’re told is a bit of a mind trick and actually represents something (like an animal or insect), but we couldn’t figure it out. Keep checking out Daily Candy this week — they’ll be giving the scarf away! Keep reading »

Urban Outfitters Launches Secondary Lines With Indie Designers

Marc, I love you, but things aren’t working out. I just can’t afford your $400 tops anymore. This is why I’ve turned to Urban Outfitters lately to get my designer fashion fix.

Over the past few months, Urban Outfitters has jumped on the fashion “class for the masses” bandwagon, a phenomenon made popular by Target’s collaborations with luxury designers. This time, however, Urban is reaching out to a more indie aesthetic, commissioning cult designers like Geren Ford and Charlotte Ronson to create exclusive, secondary collections. The lines play no second fiddle to the real deal. In May, UO launched with Ford’s collection, titled Hawks, an assortment of bright pieces with a candy-coated sailor vibe.

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