Tag Archives: gendered toys

Teen Activist Asks Hasbro To Market Easy-Bake Oven To Both Genders

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When 13-year-old Mckenna Pope asked her 4-year-old brother Gavin what he wanted for Christmas, he answered “a dinosaur and an Easy-Bake Oven.” Best Christmas list ever, right? But Mckenna soon found out that getting him a living, breathing dinosaur would be much less complicated than getting him an Easy-Bake Oven, thanks to the gender-specific way Hasbro markets the popular cooking toy. Boys, it seems, aren’t supposed to want Easy-Bake Ovens.

As Mckenna did more research, she “found it quite appalling that boys are not featured in packaging or promotional materials for Easy Bake Ovens,” and she found the implications even more disturbing: “I feel that this sends a clear message: women cook, men work.” So she decided to do something about it… Keep reading »

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