Tag Archives: gendered toys

Girl-Powered Toy Company Goldieblox Will Get Its Own Float In The Macy’s Thanksgiving Parade

GoldieBlox
Coming This Thanksgiving!

GoldieBlox, the kickass toy company that encourages young girls to explore engineering and other STEM fields, will have a float in this year’s Macy’s Thanksgiving Parade. “The Girl-Powered Spinning Machine” float will look like a life-sized GoldieBlox toy and use “kid power” to make pinwheels, parachutes and other components move. Goldie, the company’s girl inventor mascot, will be on the float with her dog. The company’s key message centers around the idea that “while girls may love princesses, they can build their own castles too” and hopes to do away with the gendered toy store aisles that teach young girls that they belong in the home. The company began on Kickstarter just two years ago and has already made its way to big retailers like Toys ‘R’ Us and Amazon. Clearly, the world was eager and ready for something to buy for daughters that wasn’t a princess doll.

Teen Activist Asks Hasbro To Market Easy-Bake Oven To Both Genders

Mommie Dearest
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Pink Stinks For Girls' Toys
princess dress girl photo
Some parents are upset their little girls are given pink toys. Read More »
Teen Activist Against Photshop
Julia Bluhm wants to see real photos in teen mags. Read More »

When 13-year-old Mckenna Pope asked her 4-year-old brother Gavin what he wanted for Christmas, he answered “a dinosaur and an Easy-Bake Oven.” Best Christmas list ever, right? But Mckenna soon found out that getting him a living, breathing dinosaur would be much less complicated than getting him an Easy-Bake Oven, thanks to the gender-specific way Hasbro markets the popular cooking toy. Boys, it seems, aren’t supposed to want Easy-Bake Ovens.

As Mckenna did more research, she “found it quite appalling that boys are not featured in packaging or promotional materials for Easy Bake Ovens,” and she found the implications even more disturbing: “I feel that this sends a clear message: women cook, men work.” So she decided to do something about it… Keep reading »

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