GoldieBlox, the kickass toy company that encourages young girls to explore engineering and other STEM fields, will have a float in this year’s Macy’s Thanksgiving Parade. “The Girl-Powered Spinning Machine” float will look like a life-sized GoldieBlox toy and use “kid power” to make pinwheels, parachutes and other components move. Goldie, the company’s girl inventor mascot, will be on the float with her dog. The company’s key message centers around the idea that “while girls may love princesses, they can build their own castles too” and hopes to do away with the gendered toy store aisles that teach young girls that they belong in the home. The company began on Kickstarter just two years ago and has already made its way to big retailers like Toys ‘R’ Us and Amazon. Clearly, the world was eager and ready for something to buy for daughters that wasn’t a princess doll.
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