Posts tagged "gendered toys"

Girl-Powered Toy Company Goldieblox Will Get Its Own Float In The Macy’s Thanksgiving Parade

GoldieBlox, the kickass toy company that encourages young girls to explore engineering and other STEM fields, will have a float in this year’s Macy’s Thanksgiving Parade. “The Girl-Powered Spinning Machine” float will look like a life-sized GoldieBlox toy and use “kid power” to make pinwheels, parachutes and other components move. Goldie, the company’s girl inventor mascot,…

By: Claire Hannum / October 10, 2014

Teen Activist Asks Hasbro To Market Easy-Bake Oven To Both Genders

When 13-year-old Mckenna Pope asked her 4-year-old brother Gavin what he wanted for Christmas, he answered “a dinosaur and an Easy-Bake Oven.” Best Christmas list ever, right? But Mckenna soon found out that getting him a living, breathing dinosaur would be much less complicated than getting him an Easy-Bake Oven, thanks to the gender-specific way…

By: Winona Dimeo-Ediger / December 4, 2012