When it comes to free crap, no one (save maybe celebrities) racks up more gratis perfume, CDs, tickets, books, gadgets, haircuts, trips, clothes, massages, bags, shoes and even home goods than magazine editors. Publicists and their clients are all too eager to send them free everything in hopes that maybe, just maybe, one of the many items piled up around their desks will stand out and land on one of the mag’s glossy pages. (And yes, while that sounds like a dream come true to many, after you get that much stuff for a few years, well, it all just becomes a bunch of stuff, ya know?) Until recently, bloggers didn’t have this “problem,” but since — shocker! — PR firms started to realize the potential of the internet to spread the word about the products they represent (after all, most sites have way bigger traffic than even top mag circulations), the more influential bloggers started getting free stuff, too.
Now, the FTC wants to make sure you know that the lipstick your favorite blogger is recommending was probably sent to her for free. And according to The New York Times, this is gonna rock the online fashion and beauty community, big time. But what does it mean to you? Keep reading »