As a beauty and style editor, I get to try lots and lots of skincare products. You should see my bathroom at home (actually, you shouldn’t see my bathroom at home, it’s a hoarder’s paradise). There’s a lot of good stuff out there, but rarely do I find a product that’s legitimately great. Fresh’s new Lotus Youth Cream is that product. An anti-aging face cream with a propietary Super 7 Complex, the Lotus Youth Cream works to minimize the signs of aging and make your skin feel all dewy and fresh. There’s a bunch of good-for-your-skin stuff in it, like maca root extract, which apparently speeds up cell turnover; lotus flower extract, which defends against free radicals; and blue-green algae, which preserves collagen. That’s the long answer to why you’d want to use this stuff. The short answer is, it makes your skin look luminous and beautiful and radiant. [$42, Fresh]
I just ran out of the perfume I’d grown attached to — but thankfully this Fresh Hesperides Grapefruit Eau de Parfum arrived in my postal box. Combining top notes of mandarin, Italian lemon, and grapefruit, this perfume is the scented equivalent of a fresh glass of juice. Which, I know, kind of sounds revolting (a juice bath? No thanks). The middle and bottom notes of bergamot and musk balance out the citrus, though, creating a crisp — and yes, fresh — scent. [$38, Fresh]
Finding the right bronzing powder for your skin tone can be a bit of a trick. Too dark, and you look Snooki-fied, too light, and it won’t show up at all. That’s why I am falling all over myself for Fresh’s “Here Comes The Sun” face palette. The palette actually includes two different shades of bronzer — plus a blush — so that you can custom blend the glow you desire. Feeling less tanarific? Go for the “resolute gold” shade and skip the “intense bronzer.” Want more of a deep glow? Add a thicker swath of “intense bronzer” on your face and then finish with “here comes the sun” blush. Any way you look at it, you can mix and match a color that makes sense for you. [$45, Fresh]
The other day, I dug up a small travel-size bottle of Fresh’s Sugar Lemon body lotion that had been languishing in my bathroom cabinet. I used a tiny amount on my dry, chapped hands and as soon as I smelled it, I immediately wanted to be swathed in an entire bucket of the stuff. The Sugar Lemon scent is sweet, but not cloying, and feels overwhelmingly light and, well, fresh. I’ll take two dozen bottles, please.
One note before we begin: The picture above is not exactly the product I used. I used a loose umbrian clay powder from Fresh that can be mixed with water and used as a face mask. I believe the face treatment is exactly the same thing, but in a slightly different–and way more convenient–form. Umbrian clay is supposedly great for its purifying abilities. And ladies, my skin needed to be purified. Even though I am well beyond my teenage years, I still get zits like a high school goth working at Hot Topic. Last night, I tried my umbrian clay mix, patting my face with warm water and putting the powder mix on my face. I let it dry and harden for 10 minutes. When I washed the mask off, my skin felt soft, and most importantly, my pimply spots had noticeably decreased in redness and irritation. So yes, this umbrian clay will definitely help you feel less like a pimply teen and more like a lovely lady. [$48, Fresh] Keep reading »
The scene: A group of Sony execs at a brainstorming meeting.
Exec #1: “We need to begin promotion for the release of ‘Eat, Pray, Love‘. Marketing ideas?”
Exec #2: “Women like ‘Eat, Pray, Love’. What other things do women like?”
Exec#1: “Shoes. Cupcakes.”
Exec #2: “Perfume.”
Exec #1: “Perfume’s good. Girls like perfume. Let’s go with that.”
This is how we imagine Sony’s marketing team came up with their cross-promotional initiatives to publicize the unapologetically female-focused Julia Roberts flick, due out in August. Hence, Fresh’s line of “Eat, Pray, Love” fragrances was born. The beauty company has produced a trio of scents corresponding to the movie’s three categories, and we’d imagine each attempts to evoke the essence of writer Elizabeth Gilbert’s journey. Smells like Hollywood, dontcha think? [W Magazine Blog] Keep reading »