Say what you will about him, but Adam Levine has always given me a crippling case of the skeeves. I know I am in the minority because even my mom thinks he’s sexy, and her idea of a sex symbol is, like, Gregory Peck. Also, he totally serial-dates Victoria’s Secret models with a rapidity rivaled only by Leonardo DiCaprio, so what in the world is wrong with me that every time I land on “The Voice” while channel-surfing, or hear him crooning “Payphone” on the radio, my visceral reaction is to reach for the hand sanitizer?
Anyway, here’s what’s weird: the Maroon 5 frontman is breaking into the fragrance biz for the first time, and it seems to me like Adam is feeling out a new frontier, not just “another bullshit celebrity fragrance.” In fact, he told WWD that he “wanted to do something understated and elegant,” like Tom Ford would do. Adam Levine dropped Tom Ford’s name in reference to his own eponymous line of fragrances. Color me attentive, because that takes balls. The “masterbrand,” which includes both men’s and women’s fragrances, launches at Macy’s this month, and for what it’s worth, the bottles look like microphones. Will you be taking a whiff of Adam’s “woody floral” women’s scent any time soon? [Us Magazine]
The other day, I clicked on a perfume ad and left the room for a second. When I came back I thought for sure my computer had been redirected to a sex toy site, because wow, the majority of women’s fragrances these days seem to be packaged in a vibrator or hollowed-out dildo. To prove my point, I’ve rounded up 10 of the most egregious offenders–no comment necessary. Click through to see for yourself…
I have never had a desire to smell like Britney Spears, Paris Hilton, or Mariah Carey—so I know I am not the target market for celebrity perfumes. Celebrity colognes make even less sense to me—I just can’t imagine wanting to smell like George Clooney, Tim McGraw, or Antonio Banderas. Apparently, I don’t know what I am talking about because these things sell like hotcakes. Still, there is one new scent in the works that I don’t think will get such a nice reception on the market: a Michael Jackson scent.
Yes, apparently Joe Jackson has signed on with a French perfumery to make both a male and female Michael Jackson fragrance. Keep reading »
The other day, I was at a friend’s house and excused myself to use her loo. A minute later — I’m a quick pee-er — I emerged with one question: “What is that smell?” I meant it in a positive way — I was completely intoxicated by the vaguely fruity odor of her lavatory. I think we can all agree that delighting in the smell of someone’s evacuation station is unusual and I had to know how to replicate the experience at home. The delightful aroma turned out to be Archipelago’s mandarin guava-scented home diffuser, which emits its subtly yummy-scent for several months. Close your eyes and you’ll feel like you’re tinkling on a tropical island.
I know what you’re thinking: “Does the world really need another celebrity fragrance?” I have to admit I thought the same thing when I was invited to the launch of Kate Walsh‘s Boyfriend fragrance at Sephora. But instead of paying attention to the celebrity behind the new scent and the packaging that looks way too much like Marc Jacobs, I decided to judge Boyfriend on its own. Keep reading »
Rich over at fourfour created this awesome cut of Mariah Carey on the Home Shopping Network yesterday talking about being pregnant about 4,000 times, about perfume about 3,567 times, and generally reclining like the Queen of Sheba on a sofa as co-hosts get treated like the lowly subjects they are about 789 times. Also, she collects perfume bottles, and she wants you to know. Granted, the woman had six hours to fill while hawking her holiday album, fragrance, and existence, but the woman is a diva. And I mean that in a good way. Sort of. [fourfour] Keep reading »
So unless you’ve been under a rock or don’t understand the evolution of celebrity branding, the fact that Katy Perry is releasing a fragrance shouldn’t be news to you. (We even showed you the extremely sexy and playful ad here.) But now, we’re getting a glimpse at the fragrance bottle, and we have to say it looks exactly like we’d imagine a fragrance called Purr would. Keep reading »
Watermelon wouldn’t be our first choice for an eau de parfum. Who shops for fragrances thinking, “Hey, I’d really like to smell like a watermelon today?” To be more accurate, the official scents in Kate Spade‘s new eau de parfum Twirl are “pink watermelon, blackberry and red current with additional notes of orange blossom, star jasmine, sweet magnolia, and French macaron.” I would describe Twirl as “chic fruity”: you’ll smell like a fancy lady who shops at Kate Spade, but one with a whimsical and girly side. Keep reading »
It’s not every day I come across a fragrance that can be worn year round, but Calvin Klein Beauty is appropriate for summer, fall, and whenever feels right. With notes of jasmine and neo-lily (a new interpretation of a lily), Beauty has a floral essence we’ve all come to identify with summer. But the top notes of ambrette seeds give the fragrance a spicy warmth that’s comforting this chilly time of year. Cedarwood adds a rugged familiarity. The heavenly scent lingers in the air and isn’t immediately identifiable. (Don’t you just hate when you recognize your favorite perfume on a stranger, and she smells as if she doused herself in it?) The end result is a fragrance that’s both feminine and sophisticated. [$65 for 1.7 oz., Macy's] Keep reading »