Tag Archives: forever 21

Forever 21 Says Lederhosen Are Hot Hot Hot For Fall 2010

Pity the high school administrators. Their lives just go so sucky. The fall 2010 look book for Forever 21‘s line Heritage 1981 has more suspenders than a Steve Urkel orgy, including with crotch-hugging lederhosen. Lederhosen? Yes, really. Keep reading »

Forever 21′s Fun House Mirrors Had The Wrong Effect On Me

I wasn’t all that shocked to learn that Forever 21 uses fun house-style mirrors and amber-colored lighting in the fitting rooms to make customers look “hot” — “hot” being skinny with flawless skin. (Though I do think it’s unfair to employ such trickery when the return policy sucks so badly.) I started thinking about the last time I was in Forever 21. Jessica dragged me kicking and screaming (not really) to the new store in Times Square. After an hour or so of hunting the four floors, I thought I had some really great finds. You know, stuff that was on-trend, fit my personal style, and didn’t scream Forever 21. I went into the dressing room thinking it was pretty dark … and smelly. I tried on a couple of dresses and some tops, but nothing quite worked. A skirt was a possibility, though. Now that I know about the mirrors, which stretch you taller so you appear thinner, I know the problem wasn’t the clothes. I’m only 5 feet, so I looked awkward and a little too bottom-heavy in a fun house mirror, which was slightly tilted at the top so I felt I was looking up at myself, and I could hardly see anything in the amber lighting. I said no to everything except the skirt, thinking I could always get cheap costume jewelry with my store credit if I had to return it. So instead of making me think I looked hot in the clothes, Forever 21′s fitting room tricks actually made me spend less than I had intended. Fail! [Refinery 29] Keep reading »

Is It Inappropriate For “Forever 21″ To Sell Maternity Clothes In States With High Teen Pregnancy?


Budget-conscious mommies-to-be are surely excited about Forever 21‘s new line of maternity gear, love21maternity, which is available in Arizona, Alaska, California, Texas and Utah. Finally, cute pregnancy clothes that don’t look like a camping tent! But our friends at The Gloss noticed something of note: Arizona, California and Texas all have high teen pregnancy rates. A teen pregnancy counselor who spoke to CNN about the love21maternity line said that seeing maternity clothes in their stores will “desensitize” teen girls towards pregnancy. Sure, California and Texas have huge populations to begin with. But was the decision to sell maternity clothes in a store favored by teens, in places with lots of pregnant teens, a business-savvy decision? And isn’t that kind of — I dunno — icky? Keep reading »

Forever 21 Is Launching A Brian Lichtenberg Collection

The name Brian Lichtenberg might not ring any bells for you, but you’d probably recognize at least one of his designs. Lichtenberg was the genius behind Lady Gaga‘s caution tape ensemble in the “Telephone” video — yes, I too thought Gaga had simply wrapped herself in caution tape, but apparently not. And now he’s bringing his distinctly L.A. look to the masses through Forever 21, which is trying to shed its image as a designer copycat. Forever 21 is taking its first step as a designer resource with a designer who some may feel is a little too difficult to wear unless you’re Gaga, Kim Kardsashian, or Lindsay Lohan — people who feed off attention and publicity. But Lichtenberg says the youthful and more mainstream collection retains his aesthetic yet also caters to the more feminine Forever 21 shopper. Keep reading »

Anything Over Size 10 Is “Plus Size” At Forever 21

I guess it serves me right for trying to buy denim at Forever 21. But what can I say? I needed new jeans and was trying to be thrifty. Last week Annika, Intern Carli, Intern Lauren, and I hit up the ginormous new Forever 21 in Times Square after work and explored its many cavernous floors. We were looking at duds in one section of one floor when we noticed all the clothes were large-ish; then somebody realized we were in the plus-size section. We headed to the floor below and I told Annika I wanted to check out the jeans. I had to grab a sales associate, though, because the sizes only went up to 10 and I needed something bigger. “Over size 10 will be upstairs in the left-hand corner,” the saleslady told me. “You mean in the plus-size section?” I asked. She nodded. Keep reading »

Crave: Forever 21 Workout Gear

Working out is a necessary part of life, and whether you’re a marathon runner or an elliptical pro, one fact remains the same. Everyone has to buy workout gear. We are always on the search for affordable but cute exercise clothes, because though we don’t want to spend money on clothes we’re just going to sweat in, it’s still important to be happy with what we’re wearing. Now, thanks to Forever 21′s new line of workout paraphernalia, we can stock up on everything from socks to cute sports bras to headbands to keep our bangs out of the way – and keep the hard earned money to buy clothes to show off our newly svelte bodies. [$1.50-19.80, Forever 21] Keep reading »

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