Much has been written about the new Forever 21 in New York City’s Times Square, but here are the deets one more time: four floors, 90,000 sq. ft., 151 dressing rooms, and more cheap fashion than most teen girls can fit in their closets. Clearly, it goes without saying that this is a store that’s not safe to visit if you’re a person who hates crowds or desires a calm shopping experience, as Forever 21 will be overrun with tourists, ransacked clothing displays, and lines that never end. But that’s not all. The real shocking news comes thanks to the visitor statistics, which attest to the fact that this Forever 21 is going to be a claustrophobic’s hell. While the Statue of Liberty welcomed 14,000 people on a daily basis last July, Forever 21 is expecting to see 100,000 shoppers walk through their doors. Every. Single. Day. Talk about terrifying. The only saving grace is that the store is open until 2 a.m., so if you’re desperate to shop the wares when you’re in town, we’d suggest becoming a night owl. Good luck. [NYMag.com] Keep reading »
A brawl has broken out in a recent post on The Cut blog: about whether or not buying cheap clothes at Forever 21 is a waste of money and a young woman should be building a collection of “investment pieces” instead. They’re fighting because a ginormous, multi-floor Forever 21 just opened in New York City’s Times Square and some aren’t thrilled about the “fast fashion” mega-store.
I’ll cut the first bitch who talks smack about Forever 21 — like, my entire wardrobe comes from there. But shopping there certainly presents a trade-off. Because I have so many $30 dresses and $20 heels, I don’t have any of the “investment pieces” that style books instruct a young woman to collect. I simply can’t afford them! I don’t own a classic Burberry trenchcoat. I don’t own a Prada handbag. I don’t own a real pearl necklace. I do have lots of LDBs — from Forever 21 and H&M, of course.
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Cheap clothes, makeup, accessories … and engagement rings? Yes, Forever 21 seems to have expanded their jewelry selection into the wedding world, and is offering an “I Do” ring set, complete with a simple wedding band and a circular cut diamond, accentuated with little stones on each side. Of course, these gems are cubic zirconia, but if you’re looking to get hitched on the cheap, the bling will only set you back $4.80. I’m surprised it’s taken Forever 21 this long to jump into the wedding world. Next stop, bridal wear? [Forever 21] Keep reading »
Not to pull the “SATC” fashion card, but this Forever 21 dress is a classic Charlotte. With a business-chic construction, she’d strut it down Park Avenue in the daytime, but also be able to work it downtown after hours thanks to that sexy mesh collar and peek-a-boo back. What’s one more LBD in your closet? They’re always put to use somehow, whether you’re going for the girly or the girls’ night out.
With the unfortunate trend in slutty prom dresses, an unlikely savior has come in to bring class and grace back to the storied high school event. Forever 21 spent the past year expanding their reach into cosmetics and children’s clothes, but their latest collection of prom dresses really deserves a bit of applause. Where some 17-year-old girls will show up to their proms dressed in cut out gowns and trashy numbers, Forever 21 wants to outfit girls in decadent designs inspired by the 1920s and The Great Gatsby era. A selection of “boutique dresses” from the fast fashion brand includes embellished numbers, flowing designs, and delicate details to help girls stand out amidst the generic strapless dresses and halter designs. The best part is that these dresses are totally reasonable, ranging in price from $27-$40, making each perfect for a night out on the town as well as an evening of prom perfection. [The Skinny] Keep reading »
They say if you can’t beat ‘em, join ‘em. But in the case of becoming a fabulous Chanel-clad lady, that’s not exactly an option, considering our tax brackets. So, if you can’t get the real thing, we say: mock it. That’s why we’re loving this kind of genius tote bag from Forever 21, which features a Chanel-inspired purse drawing on the front. Plus, it’s eco-friendly and dirt cheap!
Big, mainstream brands like J.Crew and Target have done an exceptional job turning their images around with the help of artful styling. In the case of the former, Jenna Lyons and a team of hip stylists create the kind of frothy tableaus you see here and lookbooks to compete with any high-fashion brand, and the latter gets the job done thanks to collaborations with “it” designers like Rodarte. Forever 21 has evolved into a more sophisticated brand as well, attracting plenty of over-21s who want to buy into their sweet, oh-so-sweetly priced trendy goods. We love ‘em! But when it comes to the professional styling game, it looks like this season at least, they have failed. No really. FAIL. [Nitrolicious]
A few more puzzling Southwestern-themed combinations, after the jump! Keep reading »
Every woman, no matter what her size or height is, needs a maxi dress in her closet. Most, like this Braided Strap Maxi Dress, have an empire waist or a similar effect. So, if you’ve got a little tummy, it will disappear under the dress. Even if you’re short, there’s no reason not to wear one: The all-over color creates a continuous line from shoulders to ankles, which will make you look taller. Plus, the maxi dress perfectly transitions from spring to summer because it’s a great foundation for layering. Oh, and did we mention this one shows off your back, shoulders, and collarbone, so you’ll look sexy, too?
Forever 21 is already taking over with their affordable fashion and forays into beauty and home design, but now they’ve decided it’s time to bring a bit of designer experience into their stores. In an effort to match their fellow fast fashion brands like H&M and Urban Outfitters, Forever 21 signed a deal with designer Brian Lichtenberg to create graphic T-shirts. Now, we’ll reserve our comments about graphic T-shirts as a whole (ahem, Ed Hardy) until we see them, because Brian does in fact have celeb credibility. Interestingly enough, the brand decided to give Brian creative control over the same clothing item as the celebrities who design t-shirts for Forever 21. Now, will we see designers like Karl Lagerfeld and John Galliano sign up to create their own F21 collabs? [WWD] Keep reading »
Sometimes you just need a little fashion pick-me-up. This is all good, just as long as you don’t let your “treat” turn into an oops-I-accidentally-blew-my-rent-on-a-pair-of-shoes. This Forever 21 t-shirt is the perfect option. A basic with a fun bow detail, it’s just enough to add a bit of newness to your wardrobe this week. (We’d pair it with a blazer and some smart bottoms at the office.) Oh, and it will cost you less than lunch. Wins all around.