Dude-Washing: A Marketing Strategy Aimed At Guys With Small Wieners
Tony Soprano (and mobster types everywhere) made it OK for dudes to get manicures. Diddy has become the poster boy for manscaping. And now, as if we need more proof that it’s a man’s world, a handful of “creative” entrepreneurs are doing what they can to lend masculinity to some products that have traditionally been perceived as girly. It’s a phenomenon I’ve dubbed “dude-washing,” and all of a sudden, it’s everywhere.














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