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FashionStake Allows You To Become A Fashion Funder (With VIP Perks)

Harvard Business School student Vivian Weng has had first-hand frustration with the fashion industry both as a consumer who pays high prices for clothing and as someone who has worked with designers who struggle to reach their target audiences. In an attempt to “democratize fashion,” she’s just launched FashionStake, a website that allows users to put a “stake” into an up-and-coming designer. How it works: Pre-order an item from an exclusive collection, or pledge $50 or $150 to the designer’s target fund. Once the goal is met, the designer creates the collection for the users, who get a $125 store credit and a 40 percent discount. There are also some extremely special VIP perks for people who invest certain amounts, including tickets to NYC Fashion Week, freebies, and lunch with the designer. FashionStake already has some recognizable names on their roster: The first designer is Nicholas K, followed by Lewis Cho, Aira, and Yotam Solomon. Keep reading »

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