Did you go to Fashion’s Night Out in September? Well we did, and we had lots of fun (and even had the hangovers the next day to prove it). Of course, the question everyone asked after the Anna Wintour-organized extravaganza was “did it work?” because so much of the hype appeared less about shopping, and more about the parties and celebs. It took a while to assess, but now the reports are in and the answer is a resounding yes. WWD notes that 75 percent of attendees made a purchase that night. What this means: Fashion’s Night Out will be back next year for a repeat. Indeed, New York City mayor Michael Bloomberg has announced that FNO 2010 will be even bigger. What might draw more people out is a possible tax-free shopping day for the event (please?). This could be difficult to pass, but retailers are pressing for it. Will you go to Fashion’s Night Out next fall? In all likelihood, we will—why pass up a free all-access party? [WWD] Keep reading »
There’s no doubt that Fashion’s Night Out was a huge social success (just ask our hangovers the next morning). But with all the hype, celebs, and cool parties, it’s been easy to forget the event’s intent—Anna Wintour‘s mission to help save the ailing industry through a night of fashion and spending.
So, did FNO do its job? Conclusive revenue reports from stores and the designers themselves have yet to be revealed, although WWD reports:
ShopperTrak reported Fashion’s Night Out spurred a 3.4 percent nationwide traffic increase in apparel and accessories stores, with nearly a 50 percent rise in Manhattan… “Our traffic data proves Fashion’s Night Out was a very successful event for those retailers in the apparel and accessories segment,’” said Bill Martin, co-founder of ShopperTrak.
Yet, throughout the evening, we can’t say we saw anyone buying—the hectic and crowded atmosphere definitely didn’t communicate a purchasing vibe. Keep reading »
Maybe it’s that I was drinking—no, chugging—the Fashion’s Night Out Kool-Aid the other night, but, gotta say, getting out and about and shopping felt pretty damn good, though not in a “I’m slapping down my credit card” way. Anyways, I wasn’t the only one who turned up at H&M’s Herald Square store. Miss J. Alexander of “America’s Next Top Model” also attended. But he (or if you ask some of Miss J. superfans, whom I had the pleasure of meeting in the “ANTM” trenches — “she”) had more on her night’s agenda than just riffling through the racks for the perfect, red winter coat. (Though there were loads of people on line for the cash register with armloads of clothes!) Miss J. was giving runway strutting lessons. Man, did people just eat it up. The line to get some catwalking tips was—I kid you not—out the door and down the street. It was madness — sheer lunacy!
So how do you rock your thang down a runway? After the jump, a bunch of tips from the catwalk vet—and a few photos of her doing what she does best. Keep reading »
Take it with a grain of salt from a jaded old editor, but Fashion’s Night Out was actually really, really awesome and fun. I say that because no one really knew what to expect, and plenty of fashion editors were downright down on the whole thing. Maybe it’s because industry insiders are so used to being exclusive and it’s all about getting on the right list to closed-to-the-”commoners” events. So FNO, which involved all these stores throwing swishy parties that were no RSVP-required, seemed vaguely threatening somehow. Let everyone in? How’s that gonna work?
The answer is it worked like a charm. In fact, it may have been the best party of Fashion Week. Did I mention there was lots of free champagne? Keep reading »
From Anna Wintour‘s imminent trip to Queens to stores staying open until 11pm (gasp), odd/fun news regarding Fashion’s Night Out is cropping up every day. But today brought with it by far the strangest new info. Apparently Rosie O’Donnell will be reading from Nora and Delia Ephron’s new book, Love, Loss and What I Wore at the Giorgio Armani store…[New York Post]
After taking a few minutes to process this news and weave a complicated mental web or reasoning as to why Rosie O’Donnell is participating in Fashion’s Night Out, we got to thinking about which other surprise guests we don’t normally associate with fashion might be making an appearance. Our ideas after the jump. Keep reading »
We’ve been chatting away about Anna Wintour and Diane von Furstenberg’s mega project, Fashion’s Night Out, all month long, but today the video has arrived. Watch Anna (being all smiley/giggly/cutesy!), Diane, Sarah Jessica Parker, P. Diddy, Isaac Mizrahi, and many more, explain why they want you to shop so dang badly. Enjoy! [Stylelist] Keep reading »
So, we are already cringing at thoughts of Vogue editor and fashion royal Anna Wintour addressing the masses at Macy’s in the New York borough of Queens, of all places. The collision of these two worlds is guaranteed to be the stuff good reality shows are made of. (Too bad they’re no longer filming the soon-to-be released documentary “The September Issue.”) Wintour will be joined by designer and “Project Runway” host Michael Kors on September 10 at the department store, where the duo will be on hand to showcase fall trends and sign t-shirts for the first 50 folks in line. The appearance kicks off the city-wide launch of Fashion’s Night Out, a multi-day “shopping” event meant to jump-start fall retail sales across the country. [Racked]
Question is, will Wintour pull a Cintra Wilson and write about how disturbingly “middle-class” Macy’s is in her next editor’s letter? Only time will tell. Keep reading »