and Marc Jacobs
stayed up past their bedtimes last night (well, maybe just Anna) to talk about Fashion’s Night Out
on “Late Night with Jimmy Fallon.” The best part is when Jimmy asks Anna a bit about FNO, saying, “So the stores stay open and you have, like, sales?” To which Anna responds, “No sales! Full price!” Marc chimes in, “Things are for
sale, they’re not on
sale.” Classic. It’s at the end when Wintour attempts a weird joke about Fallon, Jacobs, and bananas that we get lost. [NBC
] Keep reading »
Come September 10, we won’t be painting the town red during Fashion’s Night Out. Rather, we’ll be painting it khaki thanks to Chanel‘s special trio of nail polishes created in honor of the event. Looks like Chanel is positioning itself as the taste maker for nail polish trends (thank you for the gray and jade suggestions, we’re all about them) because these earthy hues are both innovative and excellent for fall. And of course, the perfect FNO souvenir! [Teen Vogue] Keep reading »
Unless you live in New York City, you probably didn’t care much about last September’s Fashion’s Night Out. This year, however, Anna Wintour‘s pet project is going global. From Sept. 7, when the event begins in France, to Sept. 16, when it ends in Greece and Turkey, 16 countries will participate in the shopping extravaganza, with the various countries’ editions of Vogue spearheading the events. Retailers in the United States that are outside NYC can sign up to participate, too. And all of this, from the largest public fashion show, held in NYC on Sept. 7, to whatever crazy stunts retailers dream up, could make it into the CBS special that’s being made about the event, the goal of which is “to celebrate and support the fashion and retail industries with full-price shopping.” [Fashion's Night Out]
UPDATE: Fashion’s Night Out was actually global last year, too, but this year’s event has three additional countries participating. With so much focus on NYC’s festivities (we do live in the Big Apple, after all), we had no idea! Keep reading »
If you missed out last year, then make sure to clear your schedule for the second annual Fashion’s Night Out on September 10th, when stores and retailers will keep their doors open late for customers. Celebrities came out to join in the fun, there were free drinks galore, and the evening was like a giant block party where everyone was invited. And if last year was any indication of the joyousness of 2010, then we’re in for some exciting plans. To get the FNO party started, here’s a first look at the fashion goodies which will be for sale. 2009′s shirts were a simple black city skyline on a white background to benefit the National September 11th Memorial Museum, but this year there are multiple options: besides a ton of shirts for men and women ranging from $20-$30, there’s also a dark heather gray unisex hoodie for $60. Plus, forty percent of the proceeds will go towards helping the NYC AIDS Fund. Make sure to get yours fast, before they sell out. [WWD]
Keep reading »
Did you go to Fashion’s Night Out in September? Well we did, and we had lots of fun (and even had the hangovers the next day to prove it). Of course, the question everyone asked after the Anna Wintour-organized extravaganza was “did it work?” because so much of the hype appeared less about shopping, and more about the parties and celebs. It took a while to assess, but now the reports are in and the answer is a resounding yes. WWD notes that 75 percent of attendees made a purchase that night. What this means: Fashion’s Night Out will be back next year for a repeat. Indeed, New York City mayor Michael Bloomberg has announced that FNO 2010 will be even bigger. What might draw more people out is a possible tax-free shopping day for the event (please?). This could be difficult to pass, but retailers are pressing for it. Will you go to Fashion’s Night Out next fall? In all likelihood, we will—why pass up a free all-access party? [WWD] Keep reading »
There’s no doubt that Fashion’s Night Out was a huge social success (just ask our hangovers the next morning). But with all the hype, celebs, and cool parties, it’s been easy to forget the event’s intent—Anna Wintour‘s mission to help save the ailing industry through a night of fashion and spending.
So, did FNO do its job? Conclusive revenue reports from stores and the designers themselves have yet to be revealed, although WWD reports:
ShopperTrak reported Fashion’s Night Out spurred a 3.4 percent nationwide traffic increase in apparel and accessories stores, with nearly a 50 percent rise in Manhattan… “Our traffic data proves Fashion’s Night Out was a very successful event for those retailers in the apparel and accessories segment,’” said Bill Martin, co-founder of ShopperTrak.
Yet, throughout the evening, we can’t say we saw anyone buying—the hectic and crowded atmosphere definitely didn’t communicate a purchasing vibe. Keep reading »