Post-iPhone fashion app boom, retailers are now focusing on iPad-specific applications for the new Apple product. And some believe that the device is about to revolutionize the way we think about fashion and shopping. For starters, the idea of mobile shopping may become more palatable. Are you really going to buy a $500 Marchesa gown from Net-A-Porter off your phone? Doubtful. However, if you’re dealing with larger visuals and special features that you might not even find on a website, purchasing with your iPad might not feel too different from doing it at home online. Also consider this: In the past few years, mail-order catalogs have been dying off. iPad catalogs, suggests Ad Age, might bring about its renaissance.
Don’t have an iPad and don’t plan on getting one anytime soon? You may still see a difference as retailers start incorporating them into the physical shopping experience, placing them in stores to provide customers with product info. Are you into the idea of experiencing shopping and fashion through this new medium? [PSFK] Keep reading »
Ever thought of making a career in the fashion world? The Daily Mail‘s anonymous “fashionista” columnist will definitely make you think twice. Reading her tales is kind of vom inducing, and her latest update recounts in shameless detail just how horrible she and her colleagues are. So, here’s our takeaway, boiled down for you, of what it means to work in the fashion industry, according to this nut anyway … Keep reading »
The fashion industry has been hard hit by the recession, and it looks like it may take some strategic political partnerships to find the path of recovery. After the collaborative efforts of Fashion’s Night Out, New York City mayor Michael Bloomberg is helping to launch another initiative to help stimulate the fashion economy. This time, it’s a designer contest which will begin next month, reports the Post: “The mayor will stage a competition to pick 12 up-and-coming designers for a new city-sponsored fashion ‘incubator’ facility. The project is aimed at helping New York attract young talent by providing cheap design space.” [NY Post]
Keep reading »
A recent New York Times article stated that for every step fashion step forward, fashion took three steps back. This theory got me thinking, is it true that every new trend is actually a revamped version of trends past? While there is certainly no lack of innovation in fashion, very few styles are completely fresh and unseen. Even the most outrageous shapes and lines have often been seen before, possibly centuries before. Don’t believe me? Don’t those Grecian dresses look familiar? Haven’t you seen Oxford shoes in some period movie? Aren’t corseted women in every museum around the world? Oh yes, every runway show has at least a few items that harken back to the good old days. Taking inspiration from the past is hardly a minus on the creativity scale, as long as the styles are not taken too literally. Rather, I take comfort from the fact that I can predict the fashion future. With the arrival of a new decade, new president, new economic climate, etc., there are bound to be dramatic shifts in style. Instead of blindly stumbling into the fashion of a new era and decade, I have taken a cheeky peak into my fashion fortune telling ball to study the secrets of the fashion future inspired by the fashion past. Read what trends from olden days will make big come back after the jump. Keep reading »
To say Michelle Obama’s wardrobe has attracted considerable attention would be an understatement. The world is obsessed with what Michelle wears. She always looks so put-together yet modern — and the designers whose clothes she sports get their names in the news. But are they actually seeing an increase in business? Michelle’s fashion choices seem to have one of three effects on the industry.
First, according to WWD, the First Lady has had an effect on designers, but it’s not always by increasing their sales. Since many of the clothes that Michelle wears are beyond the average American woman’s budget, designers are seeing an increase in name recognition, but they haven’t had dresses flying off racks. Kate and Laura Mulleavy of Rodarte said they have been emailed a great deal since Michelle wore one of their creations. Thakoon and Maria Cornejo said many more stores have requested appointments to see their collections and possibly pick a few items to offer their customers. Jason Wu’s recent trunk sales around the country have caused mob scenes. These higher-end designers have seen a greater response to their designs from people outside the fashion industry, which could translate to increased business down the line. Keep reading »
If you haven’t heard already, the July issue of Italian Vogue was unprecedented. All the models in it were black. Amidst the buzz that followed, the much-hyped “Black Issue” became such a popular success that distribution was increased by 40-percent, an amazing feat. Some (including me) saw the concept — race as an “issue” — as a gimmick, an attempt to shush critics who frequently point out how little page-time the fashion industry gives to anything other than white faces. But, without a doubt, the issue got people talking about the issues. Now, let’s hope their attention isn’t squandered.
Keep reading »