I guess it serves me right for trying to buy denim at Forever 21. But what can I say? I needed new jeans and was trying to be thrifty. Last week Annika, Intern Carli, Intern Lauren, and I hit up the ginormous new Forever 21 in Times Square after work and explored its many cavernous floors. We were looking at duds in one section of one floor when we noticed all the clothes were large-ish; then somebody realized we were in the plus-size section. We headed to the floor below and I told Annika I wanted to check out the jeans. I had to grab a sales associate, though, because the sizes only went up to 10 and I needed something bigger. “Over size 10 will be upstairs in the left-hand corner,” the saleslady told me. “You mean in the plus-size section?” I asked. She nodded. Keep reading »
Forever 21 will debut a plus-size collection in May called Faith 21. Us Weekly dished on Faith 21 in a recent issue, but the mag misleadingly connected Kim Kardashian to the new line.
Here’s a little faith for fuller-figured fashionistas: On May 1, they can try on a new plus-size line, Faith 21, from hip bargain chain Forever 21 (Kim Kardashian is a fan). “It’s for a curvier girl that loves fashion,” marketing manager Linda Chang tells Us of the knit and woven tops, dresses and jeans, ranging in size from XL to 2XL and all priced at less than $31.
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It would seem that American body image desires are shifting — an NYU study found that in a depressed economy, men go for meatier women, while super-curvy singer Beth Ditto recently made an impression with her nude Love cover and is planning a plus-size clothing line. And she’s not alone — now megachain Forever 21 is tapping into the plus-sized market with a new clothing line set to debut in May called Faith 21. The collection is wisely aimed at targeting the oft-ignored “average” woman, who you might be surprised to find is a size 14. The Faith 21 fashions will be similar to Forever’s mix of standard runway knockoffs and hoochie club wear, but available in XL, 1X, and 2X sizes. Hmm, wonder if the line is called “Faith” 21 because of the company’s strong belief in Christianity…does Jesus believe bigger is better? [LA Times] Keep reading »