Tag Archives: facebook likes

Apparently You Can Learn A Lot About Someone From Their Facebook Likes

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The seemingly diverse and random things we like on Facebook, from hard rock bands to politicians to “napping,” might be giving away a lot more information about us than we realize. Researchers at Cambridge University were able to accurately predict people’s gender, race, sexual orientation, and age based on Facebook likes alone. Some of the findings are kind of obvious–people who like Barack Obama are usually liberal? You don’t say!–but other findings are much more interesting. Check out a few choice tidbits after the jump! Keep reading »

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