Madonna‘s arm muscles are still a thing of wonder. So her newest venture sort of almost makes sense. Madonna is opening up a chain of gyms called Hard Candy Fitness Centers, named for her last album, natch. The first gym is opening in Mexico City and branches will also be heading to Russia, Brazil, Argentina, as well as multiple locations in Europe and Asia. What, no US of A? Keep reading »
You might not be able to afford celebrity trainer Jackie Warner, but that doesn’t mean you can’t look like one of her “Thintervention” clients. Show the world that couch potatoes do sometimes get off their rumps, stop watching reality TV, and exercise. “Thintervention”‘s exercise gear will help you stay motivated even without Jackie’s tough love. Catch the season finale of “Thintervention” on Bravo at 10 p.m. on Monday. [Prices Vary, Shop by Bravo]
WIN THIS! We’re giving away a set of “Thintervention” workout gear, which includes a Nice Abs Sports Bra, a pair of Tough Shorts, a Live with Intensity Water Bottle, and a Chase the Burn Duffle Bag, but you have to work if you want it. In the comments, tell us how you will stay motivated to exercise during the colder months. Enter by 11:59 p.m. on Thursday, Oct. 28, 2010. We’ll pick our favorite response and announce the winner Friday, Oct. 29. You must live in the U.S. or Canada to win. (Read the official rules here.) Good luck!
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Giving hope to saggy breasts everywhere, a British bra company, Triumph, has teamed up with a military fitness training school for a “boob camp” workout. How do you tone a body part that’s filled with fat (or silicone!)? The UK’s No.1 Boot Camp and Triumph claim their “boob camp” push-ups and dumb bell presses will tone the muscles around your breasts and help hold ‘em high. This sounds like a B.S. cross-promotional idea to me, but hey, maybe you have seen soldiers with amazing racks.
Do you believe a “boob camp” could actually tone your ta-tas or is this idea a crock? [AudioFuel] Keep reading »
Scientists are finally working to remedy a problem that has plagued us big-chested ladies since we hit puberty: sports bras don’t really work for us. Most athletic bras have a shelf that is about as effective at holding the twins in place as a band-aid is on a gaping wound, and the bras with cups that do hold things together are painful, circulation-depriving contraptions that make it hard to breathe, let alone jog. Thank God that “breast biomechanics” — I know, awesome name, right? — at the University of Wollongong in Australia have developed a sports bra prototype that supposedly — gasp! — does its job …
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What’s the best way to sell running shoes to women? Nike goes with big butts. (Well, “big” by print advertising standards. You’re not going to see Gabby Sidibe‘s ass in any of these Nike Women ads.) In 2005, the company hawked its lady products with a big juicy booty. Similar to Dove’s Real Beauty campaign, a print advertisement declaring “My butt is big” was pretty groundbreaking at the time. Critics, however, disliked the fact that only a woman’s ass — as opposed to, say, her face — was used in the ad.
Now, five years later, Nike Women is recycling their big butts and, oh joy, the model isn’t just a disembodied bottom. But, personally, I’m not crazy about it. Some of us don’t have an interest in doing “ten thousand lunges” and couldn’t care less about luring “herds of skinny women away from the best deals at clothing sales.” We just rock our big butt for our big butt’s sake!
What do y’all think of Nike Women’s new ad? [Guanabee.com] Keep reading »
I sat on a purple mat wearing black yoga pants and a long-sleeved shirt across from 10 other women whose faces I couldn’t quite make out. The studio was dark, except for a few fake flickering candles lining the walls and two red-lit lamps. I looked around and counted four armchairs and fives poles. What had I gotten myself into? As a “liberated” 21st century professional woman, what was I doing in a room filled with a bunch of lap dance chairs and stripper poles? I reminded myself that I was there to help my friend Jennifer win a pole, but I was starting to reconsider. I could just leave, duck out quietly. Then I heard the teacher say, “Let’s start on our backs, and feel your breath.” There was no way out now. Keep reading »
And now from the “Things Which Sound Like Something On ’30 Rock’ But Are Actually Real” files: The Up Yer Pole pole dancing school in Scotland has begun offering classes for elementary schoolers ages six to 12. Up Yer Pole calls the lessons “pole fit” classes, alleging they are gymnastics classes with no sexual dancing and are open to both girls and boys.
Be that as it may (and I won’t deny a workout on the pole is athletically rigorous), who do these Up Yer Pole people think they’re fooling? Keep reading »
We’re not fans of violence, per se, but this “Stomp Mel Gibson” special is kind of awesome. [Advertising Is Good For You] Keep reading »
It seemed so much easier to exercise when we were kids, right? I mean, I had zero responsibility and got to spend hours playing outside. Getting my heart rate up for 30 minutes was no biggie. I didn’t even know I was doing it. Growing up in weather-friendly Arizona, I did a lot of bike riding, swimming, and outdoor fort-building with the other kids in the neighborhood. My brother and I had skateboards, mopeds, roller blades, the works. Even though organized sports were not my thing — I was about as far from athletic as humanly possible — it was still a blast to get outside and get sweaty. I miss that feeling of coming home all tuckered out because I’d been playing for hours. That experience of play is something I often try to re-create in my fitness regimes as an adult. That’s why I like Nia so much, because, duh, it’s fun. As a grown-up, I do so many things on a daily basis that are not fun — waking up early, paying bills, grocery shopping, being squished on a crowded subway train. When I finally do manage to squeeze in an hour to exercise, if it’s not enjoyable, I’m probably going to skip it altogether in favor of having a drink with some friends. I firmly believe that getting fit should also be fun. After the jump, five forms of exercise that are guaranteed to bring out your inner child and keep your body looking hot. Keep reading »
Working out is a necessary part of life, and whether you’re a marathon runner or an elliptical pro, one fact remains the same. Everyone has to buy workout gear. We are always on the search for affordable but cute exercise clothes, because though we don’t want to spend money on clothes we’re just going to sweat in, it’s still important to be happy with what we’re wearing. Now, thanks to Forever 21′s new line of workout paraphernalia, we can stock up on everything from socks to cute sports bras to headbands to keep our bangs out of the way – and keep the hard earned money to buy clothes to show off our newly svelte bodies. [$1.50-19.80, Forever 21] Keep reading »