In order to keep the momentum going from their roller baby video, Evian selected six individuals, including Maria Sharapova, to pose in T-shirts with baby bodies emblazoned on the front. To be honest, I’m a little creeped out by this image of the tennis star. She’s wearing a baby body as a T-shirt! How is that not weird? And who thought this was a good idea? While the shirt is totally odd, and surely not an item most people would ever wear, Evian’s motivation is something I can get behind. According to the H2O brand, youth is a mindset and lifestyle, so their Live Young campaign embraces the inner child in everyone. I’m a huge fan of water and the idea of staying young, but I just wish Evian took a second to realize no one wants to walk around with a huge picture of a baby’s body on their shirt. [Sassybella] Keep reading »
This makes so much sense. It’s a wonder we didn’t think of it before. An easy way to keep cool this summer (especially if you don’t have air conditioning … we feel your pain), is to store a body or face spray in the fridge. That way, you can get an icy spritz that also combats the body odor you’ve inevitably worked up from the heat. You can do it with perfume as well, but it’s generally more refreshing with a light, almost watery, fragrance.
Our suggestion: Chantecaille pure rose water, a fancy, completely botanical blend that moisturizes and refreshes. [$50, Chantecaille, NeimanMarcus.com] [Editor: For a cheaper fix, we also swear by Evian’s mister, $15 at Sephora, which hydrates and whisks away perspiration, which is kind of crazy great.] Keep reading »
Evian wants to make you feel as good as a baby rollerblading to “Rapper’s Delight.” Umm, what? The French mineral water company recently posted an ad online featuring a bunch of CGI babies flipping and rollerblading around bottles. The company boasts that Evian’s “pure and mineral-balanced” water “supports your youth.” Sorry, but if there’s not some special youth hormone in that bottle, than it’s just regular H2O. Am I the only one who thinks this video is totally creepy? And who has The Sugarhill Gang stuck in my head? [Daily Mail]
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France, bottled water’s native land, have started to drink tap water more regularly. According to The Guardian, more than 67 percent of French people say they regularly drink tap water “l’eau du robinet,” compared with 59 percent five years ago, and spring sales of bottled water like Evian, Volvic, and Vittel are down 6.7 percent from last spring. This is great considering how much energy and plastic is used to make water bottles, but can you imagine the chicest of the French carrying around aluminum water bottles? [The Guardian, U.K.] Keep reading »