Tag Archives: essie

Beauty Test Drive: Essie’s “Style Hunter” Is The Perfect Pinkish Red

Beauty Test Drive: Essie Style Hunter Nail Polish

Usually I avoid red polish in the summer because I don’t think it emphasizes my tan as well as colors that compliment my olive skin. See: pale pastels. When we received a batch of Essie colors in the mail to Test Drive, I couldn’t fight my attraction to this watermelon red called “Style Hunter.” Why? Because, it’s actually a pink in disguise. Keep reading »

Frisky Q&A: Essie Nail Polish Guru Essie Weingarten Talks ’80s Trends, Nail-Biting & Streaking

You have to be living under a rock to have never seen an Essie nail polish: they’re a staple of modern woman-dom, a nail paint that you can find in nearly every pharmacy and even J.Crew!. But did you know that there’s a real Essie behind the global brand?

Essie Weingarten is the founder and president of Essie Cosmetics, which she started back in 1981 while she worked at the famous department store, Henri Bendel. Weingarten debuted just 12 polishes in Las Vegas and they became an instant hit. Throughout the ’80s, ’90s and ’00s, she grew her brand up to 900 polishes, even gaining the Queen of England as a fan. (In fact, Kate Middleton wore Essie polish on her wedding day!)  In 2010, she sold the company to L’Oreal and still reigns supreme as global creative director.

Weingarten’s newest project is joining AOL as a beauty expert where she’ll dole out advice on polish and nail care. Fans can submit any and all questionse via Twitter starting in May using the hashtag #AskEssie and tweet @AOL + @essie. I had the chance to call up Essie Weingarten and ask her some questions of my own (and was very glad to be on the other side of the phone where she couldn’t see my nails were bare and bitten — oops). Keep reading »

Must Haves: 10 Pieces Inspired By Essie’s Bikini So Teeny

Essie’s Bikini So Teeny shade is pretty much the color of the summer. Not quite periwinkle, and not pastel either, Bikini So Teeny is summery, and bright and very very fresh. It’s also pretty much sold out, no matter where you go. So if you can’t get your paws on a bottle, you can still dress the shade, but choosing one of the nine Bikini So Teeny-ish-colored items we’ve found.

Pink Parka Your Paws

Two of my guilty pleasures: pretty personal style blogs and nail polish. Often these two things go together, as I end up discovering nail polish shades I might not have considered upon the manicured hands of chic ladies whose looks I covet. Case in point: for the last few weeks, I have been trying to find a nail salon that carries this exact shade of hot pink after seeing it on one of my favorite style blogs, Could I Have That? Thus far, I have been bitterly disappointed because apparently it was discontinued. Luckily, I have been able to find it on the web, so I’m just gonna bite the bullet and buy a bottle for myself. Uh, please save one for me, okay?

[$8.00 Ave You]

Cop Her Style: Morticia Adams’ Nails

Macabre though it may sound to call Morticia Adams a major fashion inspiration, that bitch was fierce. And her return to pop culture in “The Adams Family” musical has brought with it a whole new way to emulate Mama Adams. Essie has teamed up with the production to release three Morticia-inspired nail polish colors for $30. So next time you’re deciding between Ballet Slippers and Wedding Bells for your fingers, take a trip to the dark side with Bone Chilling White, Blood Curdling Red or Midnight Tango, instead. It’s what Morticia would want. [Beauty Blogging Junkie] Keep reading »

Cheery Nail Polish For Sunshine-Filled Seasons

Put away all your dark nail polish until next fall, because just like last year, J. Crew has anointed two colors of Essie nail polish as the shades of spring and summer. Punchy Pink and Russian Roulette look so bright and fun they’ll wipe away any lingering memories of the long, cold winter you barely made it through. Because nothing goes with warm-weather clothes like happy colors on your fingers and toes!

[$8.00 J. Crew]
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