Posts tagged "equinox"

Is This Sexy/Sexist Equinox Billboard Really So Bad?

Maybe I'm just a sexist pig, but I fail to get a boner for this allegedly sexist Equinox billboard in Bethesda, Maryland, that has a group of mothers petitioning for its removal. The billboard depicts an attractive young woman, fully clothed in a dress and heels, crawling on a pool table while she shoots a…

By: Jessica Wakeman / July 12, 2013

Does This Equinox Ad Offend You?

I'm on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand,  I'm not keen on the juxtaposition within advertisement — that the woman herself is a "joy ride" (despite the fact she is freezing in that outfit) or that riding…

By: Jessica Wakeman / December 20, 2011

Newsflash: Natalie Portman Does Not Date Men Off Of Craigslist

Last night, I was in the changing room at my NYC gym alongside the lovely and petite Natalie Portman! She was wearing a puffy green coat and Tretorn rain boots even though it wasn't raining outside and didn't close her locker behind her. Anyway, because I'm a nerd, this morning I Googled "Natalie Portman Equinox"…

By: Jessica Wakeman / December 8, 2009