Tag Archives: engineers

Beastie Boys’ “Girls” Gets Remade By Little Girls For Kickass Goldie Blox Commercial

Remixed Toy Ads
Remixed toy ads tell the truth about gendered marketing. Read More »
Little Girls & LEGOs
LEGOs are the perfect gender neutral toy. Why make them "girly"? Read More »
Pink Photo Project
The Pink & Blue Project photo
A fascinating photo project captures little girls and their pink toys. Read More »
No Princess Tea Parties Necessary!

We are obsessed with this brilliant commercial by toy company Goldie Blox, which aims to inspire and educate future female engineers. Their goal is to “disrupt the pink aisle,” as little girls are interested in lots of cool toys but primarily targeted with princess dresses and pop star dreams. The company’s creator, Debbie Sterling, is a Stanford engineering graduate disappointed with how few female classmates she had. Only 11 percent of engineers are female and Sterling believes that encouraging girls to be inventive at an early age with construction toys that come from “a female perspective” is a step in the right direction. The video takes the notoriously sexist “Girls” by the Beastie Boys and revamps it as something of a feminist anthem as the girls in the commercial get creative with household items — and those silly feather boas and tea sets they’re “supposed” to be sashaying around in. Anyone else want to adopt these three? [GoldieBlox]

Soon, You’ll Be Able To Create Your Own Energy

You know how your feet get tired when you walk a lot? Well, all that pounding might soon be used to generate electricity. Engineers calculated the amount of energy that the 34,000 travelers who pass through the Victoria Underground station in London generate every hour, and they say it’s enough to power 6,500 light bulbs if underground generators were installed. These yet-to-be-produced generators could be put into any place that has high foot traffic, as well as on roads and beneath railroad lines. While the technology is still in its infancy, similar mini-generators were tested by the American military recently. Do you think walking in flats or heels would generate more electricity? [The Times] Keep reading »

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