The scene: A group of Sony execs at a brainstorming meeting.
Exec #1: “We need to begin promotion for the release of ‘Eat, Pray, Love‘. Marketing ideas?”
Exec #2: “Women like ‘Eat, Pray, Love’. What other things do women like?”
Exec#1: “Shoes. Cupcakes.”
Exec #2: “Perfume.”
Exec #1: “Perfume’s good. Girls like perfume. Let’s go with that.”
This is how we imagine Sony’s marketing team came up with their cross-promotional initiatives to publicize the unapologetically female-focused Julia Roberts flick, due out in August. Hence, Fresh’s line of “Eat, Pray, Love” fragrances was born. The beauty company has produced a trio of scents corresponding to the movie’s three categories, and we’d imagine each attempts to evoke the essence of writer Elizabeth Gilbert’s journey. Smells like Hollywood, dontcha think? [W Magazine Blog] Keep reading »
Dear Ryan Murphy,
I’ve been meaning to write this letter for a while now, and since tonight is the season finale of “Glee,” I thought it was finally appropriate. I think I’m in love with you. I know you’re gay, but I can’t stop myself from loving you and the shows you created. “Glee” is the guilty pleasure that brings me back to my own high school days. And did I forget to mention “Nip/Tuck“? Now “Eat, Pray, Love” is putting my feelings over the edge, Ry. Keep reading »
Is it just me or does the movie poster for “Eat, Pray, Love” just look like the paparazzi took a photo of Julia Roberts sitting on a bench eating gelato? When Javier Bardem isn’t wearing a shirt in your movie, that’s what you should be leading with, people. [Just Jared] Keep reading »
Apparently, it’s not enough for a movie just to exist as it is. Each film has to be paired with items that are actually for sale, based on the movie, because, really, who doesn’t want a “Harry Potter” wand or “Lord of the Rings” elf ears? “Sex and the City” has thongs, Christmas decorations, and vodka, and now Los Angeles jewelry brand Dogeared has designed special jewelry, books and travel-related products based on the upcoming movie “Eat Pray Love.” If you’re ready to outfit yourself in “EPL” paraphernalia, head to Fred Segal or ABC Home where you can shop the collection, which has items ranging from $20 to $100. Just a note: you certainly won’t find happiness through food, spirituality through yoga, and balance by simply plunking down cash for Elizabeth Gilbert mementos. Then again, taking your own trip around the world can be a tad unattainable. [WWD]
Keep reading »
There have been a few books in recent years that have evoked such strong emotions that people pretty much love them or they hate them. One is Twilight, of course, and another is the memoir Eat, Pray, Love. Even if you have never read Eat, Pray, Love, you probably know the plot already: After a divorce, journalist Elizabeth Gilbert takes a year of her life off to travel, spending three months each in Italy, India and Bali. Gilbert eats good food, quiets the anxiety within her, and falls in love. It’s travel porn for those of us chained to our laptops in perpetuity, but in an utterly unique way, it’s freedom porn, too. Who amongst us hasn’t wanted to do what Gilbert did: secure a book advance, leave the ex-husband/boyfriend behind, and go to three of the most beautiful places in the world in an attempt to lift our depression?
But Eat, Pray, Love the book (and soon, “Eat, Pray, Love” the movie, starring Julia Roberts and Javier Bardem) has turned out to be a lightening rod of controversy in the most disappointing of ways. The negative reactions to “Eat, Pray, Love” show just how resentful, bitter, contradictory, and quite frankly, hate-filled we are towards a woman who does something for herself. Keep reading »
Check out the first trailer for “Eat Pray Love,” based on Elizabeth Gilbert‘s book. While I usually dislike movies made from books, I must admit: I think it looks pretty darn good. The cast includes plenty of eye candy (James Franco, Javier Bardem, Billy Crudup), and this could be one of Julia Roberts‘ best roles. (I also appreciated hearing Florence & the Machine’s song “Dog Days Are Over” in the background.) Keep reading »
After her hugely successful book, Eat, Pray, Love, was published, Elizabeth Gilbert settled into a lovely life with the man she met on that personal journey. Both she and the guy, known as Felipe in the book, had been married and divorced before, and they told themselves they weren’t going to get married again; just promising commitment to one other was enough. That is, until the U.S. Department of Homeland Security decided not to let Felipe, a Brazilian with an Australian passport, back into the country after a trip overseas. Sure, the two could have settled down elsewhere, but they wanted to live near family and friends, so the only real option for getting Felipe permission to reenter the United States was for he and Elizabeth to get married.
While they waited for immigration to look into their case — Felipe needed to secure a fiancé visa and wouldn’t be able to return to the States until he was given one — the two bided their time by traveling around the world together, living as inexpensively as possible in Southeast Asia. Meanwhile, Elizabeth looked into this thing called marriage. What was the big deal about it? Why didn’t many last? How has it changed over the years, and what does that mean for us? Beyond the obvious questions, she considered every possible angle, including points of view I had never, ever considered, and wrote about how she came to terms with the institution (because she didn’t have much of a choice) in Committed: A Skeptic Makes Peace with Marriage, which hit stores yesterday. She spoke with The Frisky about the joys and trials of matrimony. Keep reading »
A tough day on the job: Julia Roberts and Javier Bardem frolic in some Bali ocean while shooting “Eat, Pray, Love.” [10/25/09, Bali] Keep reading »
And then, the icing on the cake, bitch goes and gets a movie deal starring Julia Roberts! No wonder Eat, Pray, Love drives some of us bonkers. Keep reading »