Pink beer is the latest product to be feminized for the fairer sex. Molson Coors, a brewery, is pink-ifying a lager called Animée to be less “masculine” with “clear filtered, crisp rosé and zesty lemon flavors,” according to the UK’s Independent.
Pink beer … sounds like wine. It sounds like champagne, actually. And pink champagne is already a thing. Ergo, pink beer is not something that needs to happen, except in La La La Marketing Land where advertisers think anything “pink” appeals to pretty, pretty princesses women. Newsflash, beer advertisers: maybe if every single one of your commercials wasn’t about T&A your products would appeal to us more! Keep reading »












