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Manly Men Will Only Drink Macho Diet Soda (That’s Dr. Pepper Ten’s Philosophy)

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You’re probably expecting an avowed feminist like myself to put a diet soda commercial marketed to men with guns, ATVs and snake attacks on blast. It’s true, Dr. Pepper Ten’s new ad declaring “It’s not for women” is dripping with machismo like beads of sweat pour off a gator hunter in the Florida sun. But the commercial is a lot more sexist towards men than it is towards women. Yes, men are victims of sexism, too. Can Madison Avenue really not sell a 10-calorie soft drink to men without sweeping gender generalizations?

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