Posts tagged "dove"

Dove Has A New Father’s Day Ad And We Actually Don’t Hate It

Hey look, Dove made an ad that doesn’t make me want to rant about it! The compilation of YouTube videos features 13 guys finding out they’ll be dads for the first time. The ad was inspired by Dove’s findings that 82 percent of men find fatherhood to be an emotionally transformative experience, a statistic that really…

Claire Hannum / June 15, 2015

Dove Has Released Another Attempt At Making You Cry

Dove has unleashed yet another “you’re beautiful just as you are but only if you buy our appearance-enhancing products” ad, complete with its usual underscore of instrumental tunes as women get glossy-eyed over the realization that they are not fugly bridge trolls, which in Dove’s world is apparently all that matters in terms of self-worth when you’re…

Claire Hannum / April 8, 2015

3 Problems I Have With Dove’s “Campaign For Real Beauty”

Today, after 10+ years of relentless ads, Dove’s “Campaign for Real Beauty” was named #1 in the Advertising Age list of top ad campaigns of the 21st century for its mission to, according to the magazine, “change societal notions about beauty.” Sorry, but I find that totally lame. I’m also really sick of hearing about this campaign. Of…

Claire Hannum / January 13, 2015

Watch This: A Dove Parody Ad That Asks Men To See The “Real Beauty” Of Their Ballsacks

The internet is bursting with parodies of Dove’s Real Beauty ads, and if you ask me, there can never be too many. This one actually came out a year ago, but I just stumbled upon it, and it’s too good not to share. The idea behind it is simple: what if the forensic artist i…

Winona Dimeo-Ediger / April 28, 2014

Watch This: A Hilarious (And Painfully Accurate) Parody Of Dove’s “Real Beauty” Ads

Dove has had a few moments of brilliance over the course of its decade-long Real Beauty campaigns — I genuinely enjoyed the “sketches” ad last year, for example — but the entire premise of a company that sells anti-cellulite cream trying to teach women to love themselves exactly as they are has always been problematic.

Winona Dimeo-Ediger / April 22, 2014

New Jersey Does Not Appreciate Dove’s “Armpit Of America” Deodorant Ad

Who knew New Jersey-ians were so touchy? Dove has apologized for a prospective billboard for their new NutritionMoisture deodorant that ruffled feathers (er, clanged gold chains?) in the Garden State. “Dear New Jersey,” it read, “when people call you the ‘Armpit Of America,’ take it as a compliment. Sincerely, Dove.” The delicate sensibilities of people…

Jessica Wakeman / March 3, 2014

Check Out Dove’s New Real Beauty Short Film, “Selfie”

Last year, the Dove Real Beauty campaign made waves with its “Real Beauty Sketches,” when it hired a forensic artist to illustrate how women see themselves according to their own self-description. This year, Dove has turned to the selfie, adolescent girls and their mothers.

In their eight-minute video called “Selfie,” directed by Cynthia…

Jessica Wakeman / January 22, 2014

True Story: I Was A Dove “Real Beauty”

Living in LA is weird sometimes. OK, all the time. One minute, I’m minding my own business, eating kale and looking at babes or whatever and the next, I’m being fat-shamed by a wardrobe assistant on the set of a Dove commercial that I somehow ended up getting cast in.

I’d been curious about what exactly…

Malina Bickford / June 24, 2013

The Soapbox: The Problem With The Dove Real Beauty Sketches Campaign

Don’t get me wrong, I am a sucker for the message “seriously, though, you’re beautiful.” And I agree with the viral clip, so many of us get distracted by all of our perceived flaws. We get caught up in criticizing our appearances and miss out on our own beauty. We are often more generous toward…

Kate Fridkis / April 18, 2013

Dove Hired A Forensic Artist To Illustrate How Women See Themselves

In the latest inspirational effort from Dove’s Real Beauty campaign, a group of women described themselves to a forensic artist, who sketched a portrait based on their descriptions alone. Then the artist asked other people to describe those same women, and did a second sketch. The contrast between the two portraits was pretty staggering, and…

Winona Dimeo-Ediger / April 17, 2013

Is This Dove Ad Racist?

Look at this advertisement for Dove’s new VisibleCare line. Notice anything “off” about it? I didn’t at first — until rants began appearing around the web claiming that Dove’s model placement seemed suspect. At issue: the African-American model is placed on the “before” side of the ad to signify, say some, that dark skin ca…

Julie Gerstein / May 25, 2011

Nike Likes Big Butts And It Cannot Lie

What’s the best way to sell running shoes to women? Nike goes with big butts. (Well, “big” by print advertising standards. You’re not going to see Gabby Sidibe’s ass in any of these Nike Women ads.) In 2005, the company hawked its lady products with a big juicy booty. Similar to Dove’s Real Beauty campaign,…

Jessica Wakeman / August 3, 2010

Frisky Rant: “Mad Men” Is Making Advertisers Comfortable With Sexism Again

Maybe it was because last night’s episode of “Mad Men” was a little slow—my brain couldn’t process that it was Christmas time—but I found myself actually paying attention to the commercials. Yes, commercials are always annoying, but last night’s were particularly so. I couldn’t help but be especially irked by the blatant sexism in the…

Ami Angelowicz / August 2, 2010

Today’s Lady News: Dove To Cast “Flawless” Women In New “Real Beauty” Campaign

Dove is casting new models for its “Real Beauty” campaign. Cool! Who are they looking for? “Real women.” Cool! What do these real women have to look like? “Flawless skin, no tattoos or scars.” Oh. [Styleite.com]
Remember Provincetown, Massachusetts, the town that voted to give all students in grades K-12 a condom if they want…

Jessica Wakeman / June 28, 2010

Dove To Release A Super Duper Body Wash

Honestly, because just keeping you clean isn’t enough. These days we need our body washes to multi-task: moisturize, tone and doedorize. Dove hears our cries and is answering it with a new line of body washes which make more promises than a politician during election year. The as yet titled sopas are made with a…

Zandile Blay / July 28, 2009

Ellen DeGeneres Is The New Face Of CoverGirl

This week, Ellen DeGeneres was announced as the new face of CoverGirl. While I’m a big fan of the very out and very outspoken talk show host, I feel a little uneasy about where CoverGirl is really coming from with their latest cover girl choice. Without a doubt, DeGeneres is likable, quirky, relatable — heck,…

Wendy Atterberry / September 17, 2008

Wonderbra Plans The Largest Lingerie Shoot Ever

Wonderbra is trying to organize the world’s biggest underwear shoot ever, and let me tell you, there is a lot of competition in this category. They’re looking for 1,000 women in London to photograph in their new line of bras. We smell a bigger version of Dove’s Campaign for Real Beauty. At least with so…

Catherine Strawn / June 18, 2008

Dove’s Side Of The Airbrushing Story

Dove finally issued a statement about the Dove Campaign for Real Beauty ads and whether they were airbrushed. They say that there wasn’t any major retouching on the photos, only removal of dust and minor color correction. Pascal Dangin, the retoucher, confirms this: “The recent article published by The New Yorker incorrectly implies that I…

Catherine Strawn / May 9, 2008