Tag Archives: dove

3 Problems I Have With Dove’s “Campaign For Real Beauty”

Today, after 10+ years of relentless ads, Dove’s “Campaign for Real Beauty” was named #1 in the Advertising Age list of top ad campaigns of the 21st century for its mission to, according to the magazine, “change societal notions about beauty.” Sorry, but I find that totally lame. I’m also really sick of hearing about this campaign. Of all the ad campaigns in the world, this one is the best? I think the campaign was thought up with positive intentions, and it definitely launched an important cultural conversation about societal norms – but changing norms? I’m not so sold on that one. Dove’s campaign does nothing to challenge the popular notion that beauty should be the most important thing in a woman’s life. It doesn’t aim to stop us from obsessing over looks, it just reframes the conversation about image to a supposedly more positive one. I hesitate to cut down any campaign that gets people thinking about what a monster the media body image machine is, and Dove has surely done some real good by encouraging self-acceptance. That said, it’s important to consider the problematic messages in Dove’s campaign and acknowledge it as a solid first step on a path to more ethical advertising rather than the authority on the subject.

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Watch This: A Dove Parody Ad That Asks Men To See The “Real Beauty” Of Their Ballsacks

Dove Parody Ad: The Real Beauty Of Ballsacks
"Tell me about ... your sack."

The internet is bursting with parodies of Dove’s Real Beauty ads, and if you ask me, there can never be too many. This one actually came out a year ago, but I just stumbled upon it, and it’s too good not to share. The idea behind it is simple: what if the forensic artist in Dove’s famous “Sketches” ad was enlisted to help men see the real beauty of … their ballsacks? Just watch. [YouTube]

Watch This: A Hilarious (And Painfully Accurate) Parody Of Dove’s “Real Beauty” Ads

Dove Real Beauty Parody Ad
"Wow, You Must Hate What You See In The Mirror."

Dove has had a few moments of brilliance over the course of its decade-long Real Beauty campaigns — I genuinely enjoyed the “sketches” ad last year, for example — but the entire premise of a company that sells anti-cellulite cream trying to teach women to love themselves exactly as they are has always been problematic. Whether you think Dove’s Real Beauty messages are malicious, annoying, or inspiring, I think we can all agree the over-the-top ads are ripe for satire. Enter this hilarious parody of a Real Beauty ad, that asks a group of women to confront their reflection in the mirror … in the form of a man in a gorilla suit. It’s pretty absurd, but is it any more ridiculous than the cringe-worthy “beauty patch” ad Dove released 4 realz earlier this month? [Feministing]

New Jersey Does Not Appreciate Dove’s “Armpit Of America” Deodorant Ad

Who knew New Jersey-ians were so touchy? Dove has apologized for a prospective billboard for their new NutritionMoisture deodorant that ruffled feathers (er, clanged gold chains?) in the Garden State. “Dear New Jersey,” it read, “when people call you the ‘Armpit Of America,’ take it as a compliment. Sincerely, Dove.” The delicate sensibilities of people who elected Chris Christie bristled and Dove now says it won’t post the billboard at all. Arguably  it doesn’t even need to post it at all, now that it successfully created a stupid controversy for free publicity.

Furthermore, on the matter of New Jersey smells: I lived there for a year-and-a-half and have zero complaints about smells. In my opinion, Washington, D.C., which is built on a swamp, and the perimeter of New York City’s Central Park, which is speckled with horse poop, smells much worse. Now, fight amongst yourselves about it in the comments. [Gothamist via MyFoxNY]

Check Out Dove’s New Real Beauty Short Film, “Selfie”

dove selfies
Dove "Selfie" Video

Last year, the Dove Real Beauty campaign made waves with its “Real Beauty Sketches,” when it hired a forensic artist to illustrate how women see themselves according to their own self-description. This year, Dove has turned to the selfie, adolescent girls and their mothers.

In their eight-minute video called “Selfie,” directed by Cynthia Wade, we meet tween girls in Great Barrington, Massachusetts, who are participating in a project by Dove. A photography instructor speaks with the girls about their body insecurities and then suggests that, rather than zeroing in on all their perceived flaws, selfies can be used to illustrate raw beauty. The girls and their moms are then invited to take selfies, which are displayed in the end at a photography show. Keep reading »

True Story: I Was A Dove “Real Beauty”

Dove's Forensic Artist
Dove hired a forensic artist to draw women as they see themselves. Read More »
Permission To Eat
Mirror, Mirror: Permission To Eat
Kate struggles with letting herself snack without guilt. Read More »
You Are Beautiful
Here are 50 reasons why. Read More »
Bikini Body Truths
Bikini Body
Six "bikini body" truths to remember this summer. Read More »
dove real beauty model

Living in LA is weird sometimes. OK, all the time. One minute, I’m minding my own business, eating kale and looking at babes or whatever and the next, I’m being fat-shamed by a wardrobe assistant on the set of a Dove commercial that I somehow ended up getting cast in.

I’d been curious about what exactly went on at these auditions that my entertainer friends are always running off to, even though I have no aspirations to model or act myself. I’m more the “borderline agoraphobic writer” type and actually, really kind of hate having my picture taken. Thing is, I have this little obsession with constantly trying new things – the more uncomfortable, the better. So, last year, when a friend that works in casting sent out an email inviting women to audition for the Dove Campaign for Real Beauty, I was 100 percent in. Keep reading »

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