Who knew New Jersey-ians were so touchy? Dove has apologized for a prospective billboard for their new NutritionMoisture deodorant that ruffled feathers (er, clanged gold chains?) in the Garden State. “Dear New Jersey,” it read, “when people call you the ‘Armpit Of America,’ take it as a compliment. Sincerely, Dove.” The delicate sensibilities of people who elected Chris Christie bristled and Dove now says it won’t post the billboard at all. Arguably it doesn’t even need to post it at all, now that it successfully created a stupid controversy for free publicity.
Furthermore, on the matter of New Jersey smells: I lived there for a year-and-a-half and have zero complaints about smells. In my opinion, Washington, D.C., which is built on a swamp, and the perimeter of New York City’s Central Park, which is speckled with horse poop, smells much worse. Now, fight amongst yourselves about it in the comments. [Gothamist via MyFoxNY]
Last year, the Dove Real Beauty campaign made waves with its “Real Beauty Sketches,” when it hired a forensic artist to illustrate how women see themselves according to their own self-description. This year, Dove has turned to the selfie, adolescent girls and their mothers.
In their eight-minute video called “Selfie,” directed by Cynthia Wade, we meet tween girls in Great Barrington, Massachusetts, who are participating in a project by Dove. A photography instructor speaks with the girls about their body insecurities and then suggests that, rather than zeroing in on all their perceived flaws, selfies can be used to illustrate raw beauty. The girls and their moms are then invited to take selfies, which are displayed in the end at a photography show. Keep reading »
Living in LA is weird sometimes. OK, all the time. One minute, I’m minding my own business, eating kale and looking at babes or whatever and the next, I’m being fat-shamed by a wardrobe assistant on the set of a Dove commercial that I somehow ended up getting cast in.
I’d been curious about what exactly went on at these auditions that my entertainer friends are always running off to, even though I have no aspirations to model or act myself. I’m more the “borderline agoraphobic writer” type and actually, really kind of hate having my picture taken. Thing is, I have this little obsession with constantly trying new things – the more uncomfortable, the better. So, last year, when a friend that works in casting sent out an email inviting women to audition for the Dove Campaign for Real Beauty, I was 100 percent in. Keep reading »
Don’t get me wrong, I am a sucker for the message “seriously, though, you’re beautiful.” And I agree with the viral clip, so many of us get distracted by all of our perceived flaws. We get caught up in criticizing our appearances and miss out on our own beauty. We are often more generous toward strangers than we are toward ourselves.
I like that the Dove Real Beauty Sketches campaign is pointing all of this out. I hope it starts a bunch of conversations. And I hope that my reaction is interpreted as a continuation of the conversation, rather than nitpicking criticism. Because I really don’t want to nitpick, I just want to point out some things I noticed as I was watching.
In the clip, some lovely, thin, mostly white women who are all pretty young describe their appearances to a forensic artist, who sketches them without looking at them. And then other people describe these women, and the artist starts all over again, based on the new description. At the end, the women are shown the two portraits of themselves, and they can see how differently the sketched faces turned out, based on the descriptions. They realize that they’ve been unnecessarily critical of their appearances. Keep reading »
Look at this advertisement for Dove’s new VisibleCare line. Notice anything “off” about it? I didn’t at first — until rants began appearing around the web claiming that Dove’s model placement seemed suspect. At issue: the African-American model is placed on the “before” side of the ad to signify, say some, that dark skin can be scrubbed into a pleasant white “after” shade. What do you think? Is the model placement merely a coincidence, or do you think Dove’s advertising team needs an attitude adjustment? [Huffington Post] Keep reading »
What’s the best way to sell running shoes to women? Nike goes with big butts. (Well, “big” by print advertising standards. You’re not going to see Gabby Sidibe‘s ass in any of these Nike Women ads.) In 2005, the company hawked its lady products with a big juicy booty. Similar to Dove’s Real Beauty campaign, a print advertisement declaring “My butt is big” was pretty groundbreaking at the time. Critics, however, disliked the fact that only a woman’s ass — as opposed to, say, her face — was used in the ad.
Now, five years later, Nike Women is recycling their big butts and, oh joy, the model isn’t just a disembodied bottom. But, personally, I’m not crazy about it. Some of us don’t have an interest in doing “ten thousand lunges” and couldn’t care less about luring “herds of skinny women away from the best deals at clothing sales.” We just rock our big butt for our big butt’s sake!
What do y’all think of Nike Women’s new ad? [Guanabee.com] Keep reading »
Maybe it was because last night’s episode of “Mad Men” was a little slow—my brain couldn’t process that it was Christmas time—but I found myself actually paying attention to the commercials. Yes, commercials are always annoying, but last night’s were particularly so. I couldn’t help but be especially irked by the blatant sexism in the Clorox and Dove ads. Before you roll your eyes, let me explain what I mean. Keep reading »
Honestly, because just keeping you clean isn’t enough. These days we need our body washes to multi-task: moisturize, tone and doedorize. Dove hears our cries and is answering it with a new line of body washes which make more promises than a politician during election year. The as yet titled sopas are made with a special NutriumMoisgture technology which was developed at Dove labs in New Jersey. What’s so special about them? They keep oils and your skin while you bath instead of making it dry. Keep reading »
This week, Ellen DeGeneres was announced as the new face of CoverGirl. While I’m a big fan of the very out and very outspoken talk show host, I feel a little uneasy about where CoverGirl is really coming from with their latest cover girl choice. Without a doubt, DeGeneres is likable, quirky, relatable — heck, she’s even “easy breezy.” But hawking a major cosmetics brand? I don’t know. To me, it feels gimmicky and phony, like a marketing ploy, in the same way the Dove campaign for “real beauty” did. As it turned out, Dove airbrushed those real women into oblivion. I didn’t buy that Dove ever thought real women with real cellulite and real curves were really beautiful. Nor do I buy that CoverGirl really thinks Ellen is representative of their very airbrushed All-American girl image. I mean, it’d be one thing if she were a lipstick lesbian, but does Ellen even like makeup? Maybe she does. Maybe she doesn’t. But I’m willing to bet she’s not hung up on it. Color me cynical, but using unconventional beauty to sell products designed to bring women closer to the ideal standard of conventional beauty just seems disingenuous to me. So what do you think? Keep reading »