Hold that credit card! Double X excerpted a section from the forthcoming book, Cheap: The High Cost of Discount Culture, by Ellen Ruppell Shell, which reveals the scams at outlet malls are lamer than the kids who hang out in the food court all day.
The author visited at an outlet mall in Las Vegas with a prices and branding expert to scope out the “deals.” At a Crescent jewelry store, the ladies examine an $832 diamond-and-white-gold pendent, marked down from $3,329, which the jewelers are eager to give them “a better price on.” But back at home, Shell does a little googling and discovers the pendent’s diamonds can just barely pass as gemstones according to diamond grades. Plus, nearly identical pendents could be found on eBay for only $229!
Yeah, markups pretending to be markdowns suck. And it’s sneaky that stores selling comparatively-cheap wares at inflated prices are shacking up next to the Barney’s Co Op and La Perla so they look fancier. But…that’s business, isn’t it? Keep reading »