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Who Knew: The Cutthroat World Of $200 Denim


Making jeans is a sketchy business according to a new online documentary called “Dirty Denim.” Meet Chip of Chip & Pepper, a Budweiser-guzzling Cali dude who explains that the industry is “hard-core, dude. You’re on kill kill kill mode.” Why so? Apparently jeans designers are backstabbing d-bags who steal each other’s samples, spy on their competitors to copy their washes, and blackmail the workers in the manufacturing plants, all to make sure their however-many-hundred-dollar jeans are the “it pants” of the season. Dude. [NY Mag]

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