Here’s a gift I could really use: a Diesel store in India gave away blowjob kneepads with purchases over $150! The packages, which subtly display a woman’s open mouth, read “buy one, get one pearl necklace free.” That’s … just … ew. At least Diesel can’t be accused of not thinking of your comfort, ladies. (And certain gentlemen!) [Copyranter] Keep reading »
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I guess Diesel got tired of its “Be Stupid” ad campaign and decided to just, you know, be stupid instead for its latest. The latest round of images to vomit forth from Diesel’s ad labs features a lot of people in their underpants. Sometimes their underpants come bearing slogans, like, “Today, I am your nurse,” “Today, I am your patient,” and “Tonight, I am your prisoner.” Today, I am confused by these messages. Are these supposed to help those among us who have difficulty expressing themselves when it comes to sex and, therefore, would rather express themselves through messages on their underwear? You tell me. But don’t tell me with your underpants. [Fashionising] Keep reading »
Some of Diesel‘s ever-annoying “Be Stupid” campaign posters have been banned in Britain for fear that they’ll inspire bad behavior in local kiddies. Frankly, we’re spitefully pleased to see the campaign — which reminds us that “stupid is the best idea smart ever had” (whaa?) — cut down a bit. The entire campaign wasn’t removed, but a take-down notice has been mandated for some of the racier, dumber images, like a girl flashing a security camera and displaying side boob. Also under fire is an ad featuring a woman photographing her private parts while walking through tall grass in her underwear as a hungry-looking lion lurks. Sorry Diesel, but this is what you get for being morons. [Huffington Post] Keep reading »
We’re the first to admit that Diesel‘s Be Stupid ad campaign annoys the hell out of us. For lack of a better word, it’s just, well, stupid. So when we heard that the denim brand was rolling out a contest to go along with the campaign, we weren’t exactly thrilled. As is turns out, though, the Be Stupid contest is by far the smartest part of the whole campaign. If you’ve made enough questionable decisions in your life, you can win everything from an iPad to a motorcycle trip across Europe just for being your dumb-dumb self. Here’s how it works … Keep reading »
Hipsters are good at a lot of things—looking aloof, posing for American Apparel ads, making food stamps and trying to make raccoon hats cool—but dancing isn’t one of them. Proof comes in Diesel‘s spring 2010 video lookbook, which references Goddard’s French New Wave film “Bande à Part.” Please, leave the bad dancing to Goddard’s actors. They look better in black and white anyhow. [YouTube] Keep reading »
INTERIOR, A NIGHT CLUB:
An obviously dorky, wallflower-like girl, Stacey, stands alone awkwardly at the bar. Her ultra-hot friend, Tracy, walks up and joins her, sweaty from the dance floor. The music is blaring.
Stacey: Tracy, you get so many guys. I just don’t know how you do it! I can’t even get a dude to look at me.
Tracy: You know what your problem is, Stacey?
Stacey: I barely fill out an A-cup and become too invested after sex?
Tracy: No. They don’t look at you because they can’t see you. Literally. That’s why I wear these (points to pants), Diesel‘s glow-in-the-dark jeans.
Stacey: Oooh, you’re glowing and you’re not even pregnant!
Tracy: Uh, right. Anyhow, they’re part of the fall 2009 collection, and they’re painted with a special coating which lights up under UV lights. Some of the jeans come with stitching or graphics that show up in the dark. This way, guys can pick me out of a crowd in a dark club.
Stacey: Right on! You glow, girl! [Nitrolicious] Keep reading »
The dudes over at Out.com called these sweet sneaks to our attention. Made by Diesel, the high-tops come in a variety of neon colors and we think they’re super hot for straight and gay dudes alike. No matter how old a man gets (and as vast as his suit closet may grow), an awesome sneaker collection is timelessly cool and sexy. Really, even on your Grandpa. [Out.com] (Playground Sneakers, Diesel, $140) Keep reading »