diesel

Love & Sex

Here’s a gift I could really use: a Diesel store in India gave away blowjob kneepads with purchases over $150! The packages, which subtly display a woman’s open mouth, read “buy one, get one pearl necklace free.” That’s … just … ew. At least Diesel can’t be accused of not thinking of your comfort, ladies. READ MORE »


Love & Sex

I guess Diesel got tired of its “Be Stupid” ad campaign and decided to just, you know, be stupid instead for its latest. The latest round of images to vomit forth from Diesel’s ad labs features a lot of people in their underpants. Sometimes their underpants come bearing slogans, like, “Today, I am your nurse,” READ MORE »


Style

Dear Diesel:

A video of a woman getting kicked in the butt doesn’t make me want to buy your sneakers.

Love,

Susannah

[BuzzFeed] … READ MORE »


Style

Some of Diesel’s ever-annoying “Be Stupid” campaign posters have been banned in Britain for fear that they’ll inspire bad behavior in local kiddies. Frankly, we’re spitefully pleased to see the campaign — which reminds us that “stupid is the best idea smart ever had” (whaa?) — cut down a bit. The entire campaign wasn’t removed,… READ MORE »


Style

We’re the first to admit that Diesel’s Be Stupid ad campaign annoys the hell out of us. For lack of a better word, it’s just, well, stupid. So when we heard that the denim brand was rolling out a contest to go along with the campaign, we weren’t exactly thrilled. As is turns out, though,… READ MORE »


Style

That’s right, boys, when all else fails, the thing to do is strong-arm a woman’s senses into cooperation by overpowering her with the manliest cologne ever. It’s in a fist-shaped bottle, so you know it means business. [Copyranter] … READ MORE »


Style

Hipsters are good at a lot of things—looking aloof, posing for American Apparel ads, making food stamps and trying to make raccoon hats cool—but dancing isn’t one of them. Proof comes in Diesel’s spring 2010 video lookbook, which references Goddard’s French New Wave film “Bande à Part.” Please, leave the bad dancing to Goddard’s… READ MORE »


Style

INTERIOR, A NIGHT CLUB:

An obviously dorky, wallflower-like girl, Stacey, stands alone awkwardly at the bar. Her ultra-hot friend, Tracy, walks up and joins her, sweaty from the dance floor. The music is blaring.

Stacey: Tracy, you get so many guys. I just don’t know how you do it! I can’t… READ MORE »


Guys

The dudes over at Out.com called these sweet sneaks to our attention. Made by Diesel, the high-tops come in a variety of neon colors and we think they’re super hot for straight and gay dudes alike. No matter how old a man gets (and as vast as his suit closet may grow), an awesome sneaker… READ MORE »