Posts tagged "detergents"

Smells Like Trouble

New research from Northwestern University shows that a single negative experience linked to an odor teaches us to discriminate against that and similar-smelling odors. While they discovered this in the lab by shocking research subjects with electricity when exposed to certain scents, I have experienced this firsthand, and I'm sure you have, too. When I…

By: Catherine Strawn / April 1, 2008