Tag Archives: denim

Good Job, Levi’s: An Ad Campaign That Doesn’t Make Me Wanna Scream

I’m channeling my inner Stephen Colbert to offer a “tip of the hat” to Levi’s for advertisements that don’t make us wanna scream and pull our hair out. Walking to work this morning, I saw two print ads from their summer campaign that I just love. One depicts a man and a small child, presumably a father and son, and reads, “Everybody’s work is equally important.” The other depicts an older man standing with a young woman and a young man, with the same tag line. Wow, I thought. How cool that a clothing company would make such a progressive statement about gender? Keep reading »

Marie Claire Takes The Canadian Tuxedo To The Beach

As though the Canadian Tuxedo weren’t already a terrible choice, Marie Claire has decided that the trampy bikini version is fashionable. Here’s our biggest problem with this cover: people read magazines like Marie Claire for fashion ideas. Are we mere weeks away from an army of denim-swimwear-clad women teetering around on the sand in heels? Please no… [Fashion Indie] Keep reading »

Levi’s + Gaultier = Denim Cone Boobs

With the news that Jean Paul Gaultier is leaving his post at Hermès, it’s safe to assume that the designer will have more time to focus on creative collaborations such as this one with Levi’s. The all-American jean company reached out to the eccentric JPG to create a collection of denim pieces complete with his trademark aesthetics, including cone boobs, to bring a designer feel to denim. JPG provided a selection of fashion-forward clothing items to the denim brand, ranging from harem pants to jean jackets. Out of all the options, I’m in love with the dungaree dress. It’s perfect for summer with cutouts perfect for warm weather, and you can layer in a tee to transform it into a day dress, or wear it on top of a bikini for a trip to the beach. The cost leaves much to be desired though, as pieces range from about $173 to $478, but they are Jean Paul Gaultier creations, after all. See more after the jump … [Levis via Styleite] Keep reading »

Don’t You Dare Use Marlon Brando’s Name Without Permission

When it comes to celebrities and clothing items, it’s common practice for designers to honor their favorite stars by naming select pieces from the collection after them. But Marlon Brando‘s people aren’t very happy about a leather jacket that pays homage to him; they are very angry at Joe’s Jeans for their two transgressions. It seems the denim brand never requested approval to name their leather jacket The Brando, and they labeled one of their e-newsletters “The Wild One,” the title of one of Brando’s films in which he wears a leather jacket. Now, Brando Enterprises has slapped the company with a lawsuit, claiming Joe’s is “infringing and misappropriating the Brando name.” Keep reading »

Introducing … Drop Crotch Jeans For Men

As much as we may bemoan the deplorable influence of certain types of harem pants on the fashion scene, we at least understand some of the logic behind them. Sure, you may walk around looking like MC Hammer’s protégé or Lawrence of Arabia, but at least you’ll be comfortable. We can’t, however, find anything similar to say of these new drop crotch skinny jeans for guys. Basically, they’re harem pants made of denim. We’d say these would probably rank up there in the discomfort zone right next to yoga jeans. [Oak] Keep reading »

Jeggings Get Intimate With Cosabella

Since everyone’s a little obsessed with the jeggings trend, Cosabella decided to get in on the action. It’s a little strange that a company known for its lingerie wants to get into the skintight denim business, but everyone seems to want a piece of the jegging pie. The first line of Cosabella Jeans will debut May 15 with two style options: seamless leggings and a pair with a washed denim treatment. And because denim, black, and white aren’t enough options when it comes to $61 to $75 jeggings, Cosabella is planning to create an entire line of pant-inspired leggings, including a khaki look. We’re not so sure kheggings will take off. [WWD] Keep reading »

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